Executive - Digital Marketing (3-5 yrs) Mumbai (Online/Digital Marketing)
SaShr Consultants
Mumbai, Maharashtra
Permanent
Full-time
1 month ago
We are looking for a creative and versatile Digital Marketing Executive to join our client's team.Responsibilities:1. Plan and execute digital marketing campaigns on Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, etc.2. Collaborate with the design and content teams to develop campaign creatives, ad copies, videos, and landing pages.3. Track, analyze, and optimize campaign performance using tools like Google Analytics, GA4, and ad platform dashboards.4. Run and optimize search (SEM), display, and retargeting campaigns across relevant platforms.5. Conduct keyword research, competitor analysis, and audience targeting improvements.6. Execute SEO activities (on-page & off-page) to improve organic visibility and ranking.7. Coordinate with developers to manage website updates, landing pages, and tracking implementations.8. Stay updated on the latest trends, tools, and best practices in digital marketing and ad tech.Skills & Qualifications:1. Bachelor's degree in marketing, Communications, or a related field.2. (3 years of experience) in performance marketing/digital advertising.3. Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.4. Proficiency in Google Analytics, Google Tag Manager, and marketing KPIs (CPL, CTR, ROAS, etc.)5. Experience with SEO tools (SEMrush, Aehrf, or similar) or Google Search Console6. Familiarity with landing page builders (WordPress, Webflow, etc.)7. Basic knowledge of HTML, CMS (WordPress), or tag implementation.8. Strong analytical, communication, and copywriting skills. (ref:updazz.com)