Senior Manager, B2B Brand Strategy & Communications

• Define and evolve Blue Machines’ enterprise brand narrative: reliability, quality, and innovation leadership.
• Build a clear positioning architecture (category POV, differentiators, proof points, use cases, value pillars).
• Ensure consistent storytelling across every external touchpoint (site, decks, reports, social, PR, events).

• Build and run the end-to-end content engine: ideation, research, production, approvals, packaging, distribution, and measurement.
• Create a content calendar mapped to GTM priorities, enterprise buyer pain points, and category moments.
• Establish repeatable systems for quality, speed, and consistency (briefs, templates, review loops).

• Lead production of premium client stories: case studies, mini-documentaries, implementation stories, and results narratives.
• Partner with Sales, CS, and Product to identify high-signal customers and extract credible proof.
• Own story structure, messaging, creative direction, and distribution plan for each asset.

• Produce high-signal industry reports that shape the Voice AI conversation (benchmarks, adoption trends, buyer insights).
• Turn internal data and market signals into credible, referenceable assets.
• Build a consistent thought leadership cadence across LinkedIn, long-form, and earned channels.

• Turn leadership insights into category-defining narratives, founder posts, keynotes, and opinion pieces.
• Build the founder communications cadence and editorial system.
• Create narrative compounding where each leadership message reinforces brand trust over time.

• Build a community of Voice AI evangelists: practitioners, builders, operators, and enterprise champions.
• Develop comms loops with partners, customers, and industry voices to expand credibility and reach.
• Support selective PR and event moments with strong messaging and story packaging.

• Track outcomes: brand search lift, inbound quality, engagement depth, and content contribution to demand.
• Build dashboards and feedback loops (channel performance, content resonance, inbound signals, attribution proxies).
• Run quarterly retros and continuously improve the engine based on signal, not vanity metrics.

• Improve perceived brand reliability and quality across all public touchpoints.
• Increase adoption of proof-led storytelling (customer outcomes, credibility markers, clear claims).

• Increase branded search and improve visibility across priority Voice AI topics.
• Improve share of voice through consistent, high-quality publishing and distribution.

• Improve inbound lead quality via sharper positioning, stronger proof, and high-intent assets.
• Support consistent demand generation through campaigns, landing narratives, and conversion-ready content.

• Ship a steady pipeline of premium assets (case studies, documentaries, reports, founder narratives).
• Maintain a high editorial bar with clear briefs, tight storytelling, and strong packaging.

• Establish a repeatable founder communications system with consistent cadence and tone.
• Build a coherent category narrative over time where every piece strengthens the next.

• Improve distribution efficiency across LinkedIn, web, email, partners, and communities.
• Increase content shelf-life through repurposing systems (clips, quotes, takeaways, threads).

• 5 to 8 years in B2B brand strategy, communications, content marketing, or category marketing (tech/SaaS preferred).
• Proven track record of building brand credibility and driving measurable business impact (search lift, inbound quality, demand contribution).
• Experience creating executive/founder communications and high-quality customer proof assets.

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field (or equivalent experience).

• Strong positioning and messaging: ability to simplify complex products into compelling narratives.
• Editorial leadership: briefs, storytelling, quality control, and production management.
• Distribution-first mindset with comfort in measurement and optimization.
• Strong stakeholder management with Sales, Product, Leadership, and external partners.
• High craft bar for premium, enterprise-ready comms and content.

• Full ownership of brand strategy and communications at a high-growth enterprise AI company.
• Direct collaboration with senior leadership on category-defining narratives.
• Opportunity to build a content and distribution engine that drives measurable impact.
• Competitive compensation aligned with market benchmarks.
• High-ownership environment with visible outcomes.

Blue Machines AI