Sales Manager - Retail, Kolkata
- Kolkata, West Bengal
- Permanent
- Full-time
- To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
- To ensure full compliance of sales, price management, promotion and merchandising
- To ensure distribution objectives for specific SKUs are achieved as per sales plan
- Focus on driving sales in Hardware, Paints, Cement & Sanitary channels
- To ensure a high standard of presence and merchandising for key products in the trade
- To ensure target price levels for both trade and consumers are implemented
- Identify target outlets, negotiate and implement promotional activities at the highest possible standard
- Feedback and evaluation of results for sales and marketing management's review
- To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
- To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management
- Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS
- Manage and improve performance of assigned trade accounts
- To achieve the following core KPIs
- Monthly sales target volume
- Increase point of sales ( PoS )
- Provide timely and accurate information for the updating of Salesforce.com
- Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency
- Graduate in any stream / MBA Sales & marketing
- 4 + years of sales experience in FMCG companies, Building materials such as CC, Paint , Cement etc .
- Experience Construction Chemicals would be preferred
- Good in English & local language
- Excellent interpersonal skills and an outgoing personality
- Possess an analytical and logical thinking process
- Disciplined approach to management of people and work
- Computer skills - MS office & CRM
- Ability to work under pressure to deliver target within tight deadlines
- Creative problem solving
- Strong team player