Job Description1. Marketing Strategy and Planning: ▪ Developand executecomprehensivemarketingstrategies to increase footfall and drive sales growth. ▪ Collaborate withsenior managementto align marketingefforts withoverallbusiness objectives. ▪ Analyzemarket trends, customer insights, and competitionto identify growth opportunities.2. Multi-Channel Marketing: ▪ Create and manage integrated marketing campaigns across traditional media, digital channels, and on-ground events. ▪ Oversee the creation of compelling content, including advertisements, social media posts, and email marketing campaigns. ▪ Monitor campaign performance, optimize strategies, and ensure a strong return on investment (ROI).3. Customer Relationship Management (CRM): ▪ Establish and manage a robust CRM system to enhance customer engagement, retention, and loyalty. ▪ Segment customer data for personalized marketing campaigns and promotions. ▪ Develop and implement strategies for collecting and utilizing customer feedback to improve services.4. E-commerceDevelopment: Oversee the strategic development and growth of the e-commerce business. ▪ Collaborate with cross-functional teams to enhance the online shopping experience. ▪ Drive online sales and customer acquisition through effective digital marketing strategies.5. Team Leadership: ▪ Lead and mentor the marketing team, providing guidance, support, and professional development opportunities. ▪ Foster a collaborative and innovative work environment to ensure the team's success.6. Developing brandidentity forKPN ▪ Work on improving the brand visual identity for KPN brand and the stores ▪ Work closely with the operations and category teams to identify opportunities for providing wow customer experience to the brand
