Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry out) • Ensuring that the brand gets the highest visibility among the competitors through marketing activity. • Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions • Understand the evolution of the market in the medium and long term • Making visual aid and cycle wise and promotional inputs as per brand requirement • Providing training to the field staff on a periodic basis • Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level Development of Brand Development Strategy • Preparation of marketing mix. Development of Brand positioning/ Product differentiation techniques. Managing Brand life cycle • Usage of analytical tools to identify problems and make decisions • Customer Segmentation. • Development of Promotional inputs • Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc • Development/ Usage of communication strategy & tools • Explore/ Identify potential market segments & new frontiers • Liaison with production & supply chain department to ensure availability of stocks as per billing plans • Training of sales force for implementation of promotional strategy, USPs etc • Review on effectiveness of strategies, tools etc • Feedback from internal customers (employees, line managers etc.) • Interaction with colleagues (phone calls, personal interaction, meetings etc) • Travel to locations to oversee implementation of marketing programs • Key customer Development (CRM activities) • Interaction & Negotiation with customers directly through customer visits • Monitoring of Marketing Information System: • Market Size, Growth, Trends for products, therapies • Dr Calls, KoL Meeting, Promo tools utilizations, Feedback • Competition and market pricing, scheme, market share • RoI from Marketing Promotion Activities • Co-ordination with Supply Chain through Products Availability, Sample allocation, • Complained Products samples replacement. Co-ordination with Purchase of promo-tools from vendors, Communicate specification of items and better cost. • Products Query Handling though Timely Replies and feedback to team, customers queries, Co-ordinate with consultants. • Product Complaint Handling by Collecting PCR from Sales Team, Co-ordinate between CQA/Sales Team and Ensure timely Replies to them • Cycle Meeting for Marketing Plans presentation to sales team for next cycle and New Launches, Campaigns, New Visual Aids, Promo-tools.
