Media Buyer

• Collaborate with the marketing team to define campaign goals, target audience, and budget allocation.
• Develop a comprehensive media buying strategy tailored to Meta and TikTok platforms.
• Stay updated with platform algorithm changes, ad formats, and best practices.

• Conduct audience research to identify the most relevant demographics and interests.
• Select the appropriate ad formats (e.g., image, video, carousel) based on campaign objectives.
• Determine the optimal ad placements and bidding strategies.

• Create compelling ad content that aligns with the brand and campaign objectives.
• A/B test ad variations to identify high-performing creatives.
• Continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

• Manage ad budgets effectively to ensure optimal allocation of resources.
• Monitor spending to stay within budget constraints and adjust as needed.

• Analyze campaign performance data and generate regular reports.
• Identify key performance indicators (KPIs) and use data insights to make informed decisions.
• Provide recommendations for campaign adjustments based on data analysis.
• Create and manage reports using Google Looker Studio as the preferred reporting tool.

• Keep track of competitor advertising strategies on Meta and TikTok.
• Identify opportunities to outperform competitors and differentiate campaigns.

• Ensure that all advertising campaigns adhere to platform policies and guidelines.
• Stay informed about any changes in ad policies and implement necessary adjustments.

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