KAM Ecommerce | FMCG | Bangalore
Yugn HR
- Bangalore, Karnataka
- Permanent
- Full-time
Position Title
Function
StakeholdersLocationJob purposeKey Job
ResponsibilitiesKAM-Ecommerce
Sales
Internal:
- Modern Trade Operations Head- ASMs/ASEs -Modern Trade- Brand Team- Commercial- Customer marketing managerExternal: -- Category Heads / Managers of Retail Chains
Bangalore
Responsible for managing online sales and presence of Wipro, build a
strong brand image that attracts consumers .To Explore, Identify , Enroll
and Manage modern trade thereby building a strong profitable volume
and value base with top end relationship matrix and account handling
norms.Key Responsibilities:
Relationship with the Account and Joint business planning
-Engagement and business partnership with key ecommerce players on
various platforms
- A business review with the accounts and also develop business plans for
the year, including revenue planning, calendar planning, focusing on
value growth areas for the Britannia business
- Developing & negotiating TOTs which drive profitability and presence
for the range of brands to be executed
- National chains across regions to be tapped and TOT's to be signed and
executed
- Renew contracts annually with growth in business and market share
- Ensure presence of higher gross margin brands in the mix while
finalizing the TOTsDrive Brand Activations- Driving various brand activations, combos, visibility elements, cross
promos with other range etc.- Developing visibility elements for the channel by understanding
customer needs and space or Terms of trade- Work along with the retailers to find and build newer properties (e.g.
Shubh Aarambh) each yearEnsure regional alignment with Operation Managers regarding the
Terms of Trade and executionIn-store execution incl. purchase order mgmt., order fulfilment,
collection, a/c reconciliations, promo executionsDevelop a price pack strategy with special packs for chainsAssess potential for special packs and work on the development of the
same with the teamManaging channel conflicts(E.g.. national chains selling to retailers and hence disrupting trade terms
between modern and general trade)MBA (Specialization in Sales & Marketing) Premier B School4 - 7 years (handling key accounts/ national chains with some sales and
trade marketing experience)Leadership skills
Communication skills
Commercial Acumen
Object Orientation
Process ManagementEducation
QualificationDesired
competenciesExperience (yrs)Contact Details:HR Zara8779273706zara.shaikh@yugn.co.in