Marketing Automation Specialist

Nibav Home Lifts India

  • Chennai, Tamil Nadu
  • Rs. 12,00,000 per year
  • Permanent
  • Full-time
  • 2 months ago
Company OverviewNibav Lifts is a pioneer in the elevator industry, renowned for offering state-of-the-art home lift solutions. Our focus is on innovation, customer satisfaction, and operational excellence. Join our team to play a key role in shaping impactful customer experiences through cutting-edge marketing automation strategies.Job OverviewLocation: Chennai, IndiaJob Title: Chief Manager Marketing AutomationWe are seeking a dynamic and experienced professional to lead our Marketing Automation efforts. The ideal candidate will be responsible for designing, implementing, and managing end-to-end automation campaigns across multiple channels, including SMS, email, WhatsApp, web push notifications, and more. This role involves leveraging automation platforms to enhance customer engagement, reduce drop-offs, and deliver personalized experiences in real-time, as well as for bulk and ad-hoc campaigns.Minimum 5+ years of experience in Marketing Automation.Qualifications and Skills- Proven ability to develop and execute comprehensive marketing automation strategies.- Strong experience in managing automation platforms and tools, including seamless integration with CRM systems and analytics tools.- Expertise in building, testing, and deploying automated campaigns across multiple channels.- Proficient in optimizing workflows for better efficiency and effectiveness.- Skilled in personalization and segmentation to deliver targeted messaging.- Ability to monitor campaign performance metrics and generate actionable insights.- Excellent collaboration and leadership skills to partner with cross-functional teams.- Knowledgeable in the latest trends and best practices in marketing automation.Roles and Responsibilities
  • Develop and execute a comprehensive marketing automation strategy to drive customer acquisition, engagement, retention, and reactivation.
  • Plan and implement campaigns for real-time interactions, drop-off recovery, bulk messaging, and ad-hoc communication.
  • Oversee the setup and maintenance of marketing automation platforms and tools.
  • Ensure seamless integration with CRM systems, analytics tools, and other relevant platforms.
  • Build, test, and deploy automated campaigns for channels such as SMS, email, WhatsApp, and web push notifications.
  • Optimize workflows to enhance efficiency and effectiveness, ensuring minimal errors and downtime.
  • Leverage personalization and segmentation to deliver targeted messaging.
  • Monitor campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI.
  • Utilize analytics tools to generate insights and continuously improve campaign effectiveness.
  • Report on performance to key stakeholders, providing actionable insights and recommendations.
  • Partner with content, design, and product teams to create cohesive and impactful campaigns.
  • Train and mentor team members to build internal expertise in marketing automation.
  • Stay updated on the latest trends and best practices in marketing automation and incorporate them into the strategy.
  • Design and implement real-time campaigns triggered by customer behavior and lifecycle stages.
  • Develop strategies to reduce drop-offs and improve customer retention using automated communication workflows.
Share your CV to swetha.vv@nibavlifts.com

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