The Digital Marketing Executive will be responsible for leading online marketing efforts across LIVXS Films, Weddings, and Club verticals. This includes managing ad campaigns, optimizing content strategy, improving lead funnels, and tracking performance metrics. The role calls for a mix of creative thinking and data-driven execution, with a strong understanding of platforms like Meta Ads, Google, and lead-gen tools.Key Responsibilities1. Performance MarketingPlan, run, and optimize paid campaigns across Instagram, Facebook, and Google.Define campaign goals (traffic, leads, brand reach) and set budgets accordinglyMonitor CPL (Cost per Lead), CTR, and conversion rates weekly.Collaborate with design and content teams to ensure ad creatives match brand standards.2. Lead Funnel ManagementManage end-to-end lead funnel: ad to CRM capture to follow-up.Integrate Meta Ads with WhatsApp API + Zoho CRMSet up automated lead tagging, follow-up triggers, and basic drip campaigns.Monitor lead quality and provide feedback to the sales team regularly.3. Content Strategy & SEOSupport Social Media Manager in campaign planning and distributionOversee SEO optimization for websites and blogs (keywords, backlinks, ranking reports)Work on landing page A/B testing and performance improvementIdentify high-performing content formats and guide the team on execution.4. Analytics & ReportingMaintain dashboards for ad performance, lead source tracking, and engagement reports.Share bi-weekly reports with senior management including ROI, spend, and recommendationsUse tools like Meta Business Suite, Google Analytics, and Zoho CRMAdjust marketing plans based on trends, performance drops, or opportunity windows5. Platform ManagementOversee listings on Social platforms.Ensure the LIVXS website is up to date, functional, and optimized for mobileCoordinate with web developers or external vendors when neededKeep track of monthly marketing spend and budget allocationRequirementsKey Skills RequiredHands-on experience with Meta Ads , Google Ads, and WhatsApp CRM toolsStrong understanding of conversion funnels, lead nurturing, and retargeting.Good sense of visual content and storytelling to guide ad creativesFamiliarity with Zoho CRM, Zoho Marketing tools, and performance dashboardsAbility to balance creative thinking with numbers and targetsQualifications Preferred1–2 years of digital marketing experience, preferably in the events, media, or creative industryBachelor’s degree in Marketing, Business, or CommunicationsExperience with managing ₹40K–₹1L+ monthly ad budgetsUnderstanding of the wedding/lifestyle space and audience behaviour is a plus