Senior Associate – Design (Marketing)

• Creative Development: Design visually compelling assets for digital and print media-including websites, brand identity systems, marketing campaigns, presentations, motion graphics, and packaging.
• AI-Enhanced Design Workflow: Incorporate AI and generative design tools (such as Adobe Firefly, Midjourney, DALL·E, Runway, etc.) to boost creative output, ideation speed, and personalization in design deliverables.
• Project Ownership: Take ownership of design projects from briefing to delivery.
• Define creative direction, oversee timelines and deliverables, and ensure consistent brand representation across touchpoints.
• Creative Strategy: Collaborate with marketing and product teams to translate business objectives and audience insights into effective visual storytelling and design systems.
• Mentorship and Leadership: Provide feedback, training, and mentorship to junior designers and interns. Foster a culture of creativity, experimentation, and continuous learning within the team.
• Quality Assurance: Review all creative outputs for visual quality, alignment with brand guidelines, technical accuracy, and consistency before final delivery.
• Stakeholder Communication: Present and articulate design concepts and decisions to internal teams and clients with clarity and confidence. Translate feedback into actionable iterations.
• Cross-Functional Collaboration: Partner with developers, UX/UI designers, copywriters, and marketing professionals to build cohesive, user-centered experiences across platforms.
• Innovation and Exploration: Experiment with new visual styles, interaction patterns, formats, and technologies to push creative boundaries and elevate brand presence.
• Design Systems Management: Build and maintain scalable design systems, templates, and asset libraries to streamline future design work and ensure consistency.
• Trend and Tech Scanning: Stay up to date with design trends, emerging tools (especially in AI and automation), industry best practices, and competitor creative output.
• Process Optimization: Identify and implement ways to improve creative workflows, reduce bottlenecks, and adopt new technologies that enhance efficiency and creativity.

• Education: Bachelor's degree in Graphic Design, Visual Communication, or related field (or equivalent experience).
• Experience: 4+ years of hands-on design experience in an agency or in-house creative role, with at least 1-2 years in a senior or lead capacity.
• Portfolio: A strong portfolio showcasing versatility across brand identity, digital campaigns, print collateral, and AI-enhanced creative outputs.
• Technical Proficiency: Mastery in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and familiarity with AI design tools (e.g., Adobe Firefly, DALL·E, Midjourney, etc.).
• Design Expertise: Deep understanding of layout, color theory, typography, visual hierarchy, branding systems, and UX/UI fundamentals.
• Creative Agility: Ability to quickly iterate, experiment, and adapt designs based on project objectives, audience insights, and stakeholder input.
• Communication Skills: Strong verbal and visual communication skills for presenting ideas clearly and persuasively.
• Leadership: Proven ability to mentor team members, manage design workflows, and uphold creative standards.

TheMathCompany