Market Research Analyst

ePropelled

Chennai, Tamil Nadu
Permanent
Full-time

2 days ago
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Job TittleMarket Research AnalystReports toHead of MarketingEducational Qualification

Bachelor’s degree in marketing, Business, Economics, Statistics, Engineering, or related field

Master’s preferred - Marketing, Business, Economics, Statistics, Engineering, or related field

Years of Experience

2–5 years of experience in market research, competitive analysis, or business intelligence, ideally in the tech, aerospace, or industrial sectors.

Proficiency in data analysis tools (e.g., Excel, SPSS, Tableau, Power BI) and research platforms (e.g., Qualtrics, SurveyMonkey).

Position Summary

The Market Research Analyst will be responsible for collecting, analysing, and interpreting market and competitive data to guide strategic decision-making in the drone and UAV sector.

This role will identify trends, assess customer needs, and evaluate competitive positioning to support ePropelled’ s growth in commercial, industrial, and government markets.

The analyst will work closely with cross-functional teams to provide actionable insights into product development, marketing strategies, pricing models, and market entry plans.

Roles & ResponsibilitiesMarket Analysis:
Conduct qualitative and quantitative research to assess market size, trends, customer behaviour, and industry forecasts related to drone technologies and services.

Competitive Intelligence:

Track and analyse competitors’ products, pricing, marketing strategies, and technological advancements to identify differentiation opportunities. * Customer Insights:Design and execute surveys, interviews, and focus groups to gather insights from current and prospective customers in various sectors (e.g., agriculture, defense, logistics). * Trend Monitoring:Stay updated on regulations, emerging use cases, and advancements in drone hardware, software, and AI-driven analytics. * Reporting & Visualization:Create clear, actionable reports, dashboards, and presentations to communicate findings to cross-functional teams including product, engineering, sales, and leadership. * Support Strategic Decisions:Contribute to go-to-market strategies, product development roadmaps, pricing models, and new market entry plans.Technical Requirement:· Market research methodologies (qualitative & quantitative)· Data collection, cleaning, and statistical analysis· Competitive benchmarking and market intelligence· Customer insight gathering (surveys, interviews, focus groups)· Regulatory and trend monitoring in technology sectors· Data visualization and dashboard development· Strong report writing and presentation capabilitiesTools & Platforms:· Data Analysis & Visualization: Excel, Tableau, Power BI, SPSS· Survey & Research Platforms: Qualtrics, SurveyMonkey (or similar)· Market Intelligence Tools: SEMrush, SimilarWeb, or industry-specific databases· Presentation Tools: PowerPoint, Google Slides· General Competence: Strong internet research skills and familiarity with UAV/drone industry data sourcesRequirements

Any Engineering graduates with Marketing experience

Minimum 2 years to 5+ years in Technical/Engineering Marketing domain

Market Research Experience from Automotive/Engineering/Aerospace industry is preferred

Good interpersonal skills with urge to learn new methods and technicques are expected

Willing support global team (US & UK)

ePropelled