Assistant Manager - Marketing & Communications
Siemens View all jobs
- Bangalore, Karnataka
- Permanent
- Full-time
- Customer Communications: Increase visibility of GBS shared services and its digital solutions through targeted communications including social media engagement, events (both digital and in-person), content creation, and targeted advertising campaigns.
- Strategic Planning & Execution: Develop and implement comprehensive marketing and communications strategies across Southeast Asia and India, that align with global goals to drive business growth and awareness of shared services within Siemens.
- Content Creation & Management: Serve as the regional point of contact for content creation, working alongside the GBS communications and CRM team to develop market-relevant materials (case studies, social media posts, videos, presentations, etc.) that reflect the company's objectives and priorities.
- Digital and Social Media Presence: Oversee the presence of GBS and its thought leaders on digital platforms, including social media, internal communication platforms, and digital channels. Ensure ongoing engagement and a community-driven approach to content and communication. Support the execution of digital marketing campaigns that encourage engagement, enhance GBS visibility, and generate demand through targeted online channels.
- Cross-functional Collaboration: Work closely with product owners and leadership teams to ensure seamless communication and alignment between global strategies and local market execution.
- Brand Governance: Ensure the company's brand is accurately represented across all communication channels and platforms, maintaining consistency while adapting to local market needs.
- Performance Tracking & Reporting: Measure the effectiveness of marketing and communications strategies through clear KPIs and metrics, ensuring continuous improvement and a results-oriented approach. Use analytics and reporting tools to measure campaign effectiveness, track ROI, and refine strategies.
- Education: Undergraduate degree or higher in Marketing, Communications, Business, or a related field. MBA or advanced degree is a plus.
- Language Skills: Fluent in spoken and written English
- Experience: Minimum of 3-5 years of experience in corporate communication or global marketing.
- Proven experience in developing and executing digital marketing campaigns, across multiple channels.
- Expert in creating and curating content, including articles, white papers, social media posts, blogs, and multimedia.
- Digital & Social Media savvy: Deep understanding of digital marketing trends, social media engagement, and the ability to leverage digital tools for maximum impact. Passionate about storytelling through digital and online platforms