Key Responsibilities:1. Achieve primary sales targets for Calculators (CES) & Musical Instruments (EMI).2. Deliver category-wise targets across CES & EMI.3. Increase market share and enhance dealer reach & billing count.4. Improve distribution depth (SKUs billed) and category-wise penetration.5. Strengthen SCI presence & Conduct consumer engagement activities.6. Drive dealer-focused activities: teacher meets, DSO/dealer training for EMI & CES.7. Participate in dealer events, college inductions/orientations.8. Train & motivate the Sales/CIC teams (Team Handling).9. Collaborate closely with cross-functional teams for seamless operations.Skills & Expertise Required:- Strong experience in General Trade & Channel Sales- Proven ability in sales planning, forecasting & trade marketing execution- Channel Sales (distribution) experience with state-level strategy & execution- Experience handling monthly Turnover of - 2 Cr or above- DSO Team Handling experience- High proficiency in MS OfficeQualification & Experience:- Graduation + MBA (mandatory)- Experience in General Trade & Channel Trade- Experience in Music/Education/Consumer Electronics industry preferred (ref:updazz.com)