About the jobSurebright- is a trailblazing start-up based in the USA, committed to delivering AI powered warranty solutions for retailers and tech companies across the United States and Canada.- Our mission is to redefine the warranty experience, akin to Apple Care, but encompassing any product purchased online. As pioneers in the technology for next-generation warranty and insurance distribution, we've earned the backing of several prestigious and renowned venture capitalists including YCombinator.- In line with our expansion and pursuit of new markets, we're on the hunt for a seasoned, dynamic Content Lead to join our team. We are looking for someone whose voice can stand out in a crowd. - Someone whose writing style can inspire a sense of trust, clarity and confidence.Requirements :- As our Content Lead, you will spearhead our content marketing initiatives, developing and executing deep and comprehensive content strategies that educate, engage, and convert our target audiences.- Your content strategy will help support every stage of the sales funnel, establish thought leadership, and drive customer acquisition and retention.- Your main focus will be on channels including- AEO/GEO, SEO, Reddit and LinkedIn.- Flexibility to adapt your writing skills to suit both short-form and long-form content. Bonus points for past start-up/journalistic experience.Qualifications:- 3+ years of experience in B2B SaaS content writing preferably targeting retailers and brands in the USA/Canada.- Proven track record of creating short form and long form content that's designed for driving conversions.- Must have a deep understanding of SEO. Ability to thrive in a fast-paced, data-driven environment with minimal supervision.- A keen eye for detail- Background in BFSI in general and insurance/warranties domain in particular would be a bonus.Benefits:- Tremendous growth opportunity as the first hire in content role.- 100% Remote - Work from anywhere.- Competitive salary and benefits.- Autonomy to drive your work and deliver results.- Slightly interested or know someone who is? Shoot a message; happy to talk! (ref:updazz.com)