Head of Marketing
SocialPilot
- India
- Permanent
- Full-time
- Lead the entire marketing of SocialPilot and manage different marketing functions including Performance Marketing, Content Marketing, Partnerships & Alliances, Affiliates, PR, Email Marketing etc.
- Work with Conversion Rate Optimization specialists to identify, plan and execute CRO activities on SocialPilot web properties.
- Handle the responsibility of brand management campaign strategies and ensure all marketing campaigns align with business objectives.
- Developing, executing, and managing digital marketing strategies for SocialPilot’s target markets
- Deeply study competition marketing approaches campaigns and integrate these learnings into SocialPilot’s marketing strategies.
- Define monthly, quarterly and annual marketing plans and ensure all marketing activities are planned and executed as per business plan.
- Define KPIs for team leads/members to provide feedback and training for marketing activities.
- Work closely with the product team for new feature launches and support marketing activities as required.
- 10+ years of marketing experience, major experience working saas companies targeting small and medium sized enterprises
- Must have solid understanding of Inbound Marketing
- Expert-level understanding of content marketing and SEO. Must understand different formats of content, starting from short-form content (social media posts, web copies, etc.) to long-form content (blogs, articles, e-books, white papers, case studies, etc.)
- Should be able to strategies the 360 degree marketing campaigns and execute it efficiently to reach the target audience from multiple platforms and channels.
- Prior hands on experience working on performance marketing activities
- Ability to understand the importance of branding and should be able to build strategic campaign around it
- Must have experience in evaluating team performance based on their KRA/KPI, guide & motivate them to achieve the same
- Ability to lead a team of 10+ people, mentor them time to time and grow the team eventually
- Must be able to communicate well and work with cross functional teams
- Helped 12,000+ marketing agencies and SMBs across the globe
- 5 billion+ social media posts published
- One of the fastest-growing SaaS companies in India as listed by Inc 42
- Ranked as a “Leader” consistently by G2, Capterra, SoftwareSuggest, and TrustRadius
- Nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category
- Named as the Top 10 Bootstrapped Startups in India
- Consistently ranked as a “Great Product” consistently by G2, Capterra, and TrustRadius
- Officially a Great Place to WorkTM - Certified startup
- Rated by YOUR STORY as the Number 1 social media scheduling tool
- Customer Obsession: We put customers first while making decisions and planning future goals
- Ownership: We believe in taking ownership of areas that we’re working on. We own up to our – successes and failures. Moving the needle matters more than just busywork
- Relentless: When it comes to creation & innovation, we stop at nothing. We might fail at the first attempt, but we rise back fast to try again.
- Nimbleness: We respond rapidly to changing circumstances and customer needs
- Collaboration: Our collaboration efforts extend to our partners and customers along with our internal team. We are stronger together.
- Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization
- No micromanagement: Own up your work and be accountable without the need for close supervision.
- Great team: Work with a great team with diverse backgrounds from world-class organizations
- Personal growth: Design a personal learning plan and utilize organizational resources to achieve the goals.
- Best in class health and medical benefits
- Profit-Sharing Plan: We reward our high-performing employees by actually sharing profits with them. The profits for the year 2021 were shared with the team in the final week of December.
- Staycation: Every year, choose anywhere in the world to stay for a month; we will take care of the expenses!
- Open Door Policy: Strong communication and transparency go a long way in creating stress-free workplaces. Got a question? Just ask the right person without any bureaucracy
- Zen-like Workspace: A modern, aesthetically pleasing workspace with an all-inclusive cafeteria and dedicated conference/meeting rooms if you decide to work from the office