ould have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaignsfrom concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), andvendors to launch campaigns on time and on budget.ResponsibilitiesPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns (Google Ads).Design, build and maintain our social media presence.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identify trends and insights, and optimize spend and performance based on the insights.Brainstorm new and creative growth strategies.Plan, execute, and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customertouch points.Instrument conversion points and optimize user funnels.Collaborate with agencies and other vendor partners.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Requirements and skillsBS/MS degree in marketing or a related fieldProven working experience in digital marketing min 4-5 years only in DM.Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or displayadvertising campaigns.Highly creative with experience in identifying target audiences and devising digital campaigns that engage,inform and motivate.Experience in optimizing landing pages and user funnels.Experience with A/B and multivariate experiments.Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).Working knowledge of ad serving tools (e.g., DART, Atlas).Experience in setting up and optimizing Google Adwords campaigns.Working knowledge of HTML, CSS, and JavaScript development and constraints.Strong analytical skills and data-driven thinking.Up-to-date with the latest trends and best practices in online marketing and measurement.
