Responsibilities:- Participate in forming effective paid search strategies- Launch and optimize various PPC campaigns- Oversee accounts on search platforms (e.g. Google AdWords, Bing)- Be involved in keyword selection and audience targeting- Monitor budget and adjust bids to gain better ROI- Track KPIs to assess performance and pinpoint issues- Produce reports for management (e.g. dashboards)- Write attractive and concise copy for adverts- Suggest and develop new campaigns across multiple channels- Maintain partnerships with PPC ad platforms and vendors- Find ways to reduce risk of click fraud- Keep abreast of PPC and SEM trends (ref:updazz.com)
