Manager - Product Marketing

Mumbai, Maharashtra
Permanent
Full-time

16 days ago

Job Description:Job Overview:Black Box is a leading control room technology provider trusted by customers for mission-critical operations in the world's most demanding high-performance environments. We specialize in the manufacturing of KVM, AV, and IoT product solutions.We are seeking a Senior Marketing Program Manager, with deep expertise in marketing KVM, AV and IoT products into Command Center and Control Room environments. The Senior Marketing Program Manager will drive high-impact marketing initiatives that generate qualified leads and support sales efforts across the Asia-Pacific region (India, Japan and Australia).This role will work closely with the direct/channel sales and distribution teams, ensuring alignment with global marketing strategies while tailoring campaigns to the regional markets. The ideal candidate is a strategic thinker who will also provide daily hands-on execution. The Senior Marketing Program Manager will have a strong background in B2B marketing, and a deep understanding of sales enablement, solutions marketing, digital marketing, and event execution.Responsibilities:

Control Room Marketing: Drive new business and expand market share for Black Box's high-performance KVM, secure AV, and mission-critical control room solutions across six vertical markets: Government (DOD & Civilian, Healthcare), Data Centers, Broadcast, Entertainment, Transportation.
Partner Marketing: Master the control room ecosystem-understand the key players and create lead programs that benefit all Black Box partners.
Channel & Distribution Marketing: Collaborate with the APAC channel sales, direct sales and distribution teams to execute marketing programs focused on driving high-intent leads and qualified opportunities.
Sales Enablement: Equip sales teams with localized content and collateral to support lead conversion through the content portal.
Budget & Vendor Management: Work with the VP of Marketing to manage the marketing budget, coordinating with agencies, internal finance teams, and resource management teams to process SOWs, POs, and invoices.
Campaign Localization: Align with the global marketing team to adapt digital campaigns and messaging across multiple channels, ensuring relevance to the APAC market.
Event Planning & Execution: Organize and attend virtual and in-person events, including regional tabletop, distribution, and industry events, to generate leads. Manage event logistics with the support of a part-time contractor and marketing specialist.
Content Development: Partner with the content team to develop localized marketing collateral, craft compelling campaign copy, and optimize email marketing and event messaging for the APAC audience.
Product-Led Growth Initiatives: Support and optimize marketing communications and touchpoints for product-led growth in APAC.
Campaign Performance & Analytics: Leverage tools like Salesforce and Pardot to analyze marketing campaign performance and provide data-driven insights.
Marketing Automation & Lead Nurturing: Utilize marketing automation platforms, including ZoomInfo, to refine lead qualification and nurturing strategies.
Reporting & Strategy: Deliver monthly business reviews analyzing performance against sales goals, identifying strategic adjustments, and presenting actionable insights to leadership.

Requirements:

5+ years of experience in B2B marketing, preferably in a channel or distribution-focused role.
Strong background in digital marketing, sales enablement, and event marketing.
Experience in marketing technology products and/or services is strongly preferred.
Experience managing marketing budgets, vendors, and financial processes.
Proficiency in marketing automation platforms (e.g., Pardot, ZoomInfo) and CRM tools (Salesforce.com).
Strong analytical skills with the ability to track and report on campaign performance.
Excellent communication and copywriting skills, with experience localizing content for different audiences.
Ability to work cross-functionally with sales, content, and global marketing teams.
Highly organized, self-motivated, and able to manage multiple projects simultaneously.

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Black Box

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