Marketing Specialist Sr

Gurgaon, Haryana
Permanent
Full-time

14 days ago

Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities. Reporting to the APAC Marketing Operations Manager, and working closely with local business stakeholders, the Marketing Specialist is responsible to develop and implement a comprehensive integrated marketing operations plan to help each Industrial Solutions business unit meet its annual objectives by generating customer engagement, demand, and loyalty.Key Accountabilities:

In conjunction with the APAC Marketing Operations Manager and local BU Directors, develop marketing strategies and plans in support of business growth objectives and market share expansion
Work with key global and local stakeholders on product marketing initiatives, including the execution of new product launch strategies
Support Strategic Marketing and business planning initiatives as required by gathering market intelligence and conducting research activities. This may include competitor analysis, researching industry trends, market size & share, value chain and market segmentation analysis.
Develop and execute channel partner marketing initiatives as directed to encourage increased Dealer engagement, loyalty, and growth.
Responsible for managing advertising and public relations program, and working with third parties where necessary to develop message content, artwork, media mix, and schedule in line with sales and marketing objectives
Develop and implement a Digital Marketing plan for the IS businesses in accordance with global guidelines and in coordination with APAC Marketing Operations Manager
Develop local marketing collateral as required such as literature, catalogues, Point of Sale, and promotional merchandise, including new product release and product bulletins.
Responsible for ensuring the coordination and preparation of marketing and customer events, including trade shows, seminars, road shows, and training
In conjunction with the global ecommerce team and business unit stakeholders, develop marketing initiatives to drive increased traffic and adoption of shop.donaldson.com
Support each BU to establish the annual marketing budget and manage accordingly
Responsible for reviewing and developing sales tools and resources for sales people and Distributors
Develop and distribute email marketing communications to customers as required.
Champion the adoption of the global CRM lead management process to manage, track, and report on marketing generated leads and opportunities
Prepare regular reports for management that include key performance indicators including ROI and ROAS, to ascertain if marketing efforts are having their desired impact and provides feedback and recommendations to management.

Education Qualification:

Bachelor’s degree in Mechanical and MBA (Marketing)

Technical Competence & Skills:

Results orientated, driven, self-starter
Analytical, strong problem solving skills
Innovative, creative, bring new ideas to the table
Ability to plan, organize, multi-task, meet deadlines, and adapt to changing priorities
Work as a member of executive-level teams and committees.
Strong public and group speaking and presentation skills.
Good business acumen and strong marketing analysis skills

Leadership Competence:

Leadership (setting pace, decisiveness, change management, team development, ability to influence, organizational awareness).
Good negotiation & presentation skills
Able to work within tight deadlines and handle high level of stress
Independent and self-motivated
Possess high standard and quality of work with eye for details]

Relevant Experience:

Minimum of 8 years marketing experience working for a large B2B Multinational Company in the Industrial or Manufacturing sector
Proficiency (5 years) of using customer relationship management (CRM) platforms, such as Microsoft Dynamics or Salesforce.com.
Minimum of 3+ years digital marketing strategy and best practices (SEO, SEM, social media)
Proficiency (3+ years) of using Microsoft Office software (Excel, PowerPoint, Outlook, and Word).
Experience with marketing automation platforms such as Marketo or Eloqua is desirable

Others (% of travel, language, etc.):

Fluent written and oral English communication capability is a must.
Ability to travel about 20%

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.Donaldson Company has been made aware that there are several recruiting scams that are targeting job seekers. These scams have attempted to solicit money for job applications and/or collect confidential information, Donaldson will never solicit money during the application or recruiting process. Donaldson only accepts online applications through our website and any communication from a Donaldson recruiter would be sent using a donaldson.com email address. If you have any questions about the legitimacy of an employment opportunity, please reach out to to verify that the communication is from Donaldson.Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.

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