Overviewofjob Mindshare Fulcrum is an agency of GroupM, the world's largest media investment company and is a part of WPP. It is an exclusive arm dedicated to service HUL, the house of brands that is one of the largest advertisers in the country. Clients recognize the significance of content in marketing now more than ever hence we witnessed a steady increase in investments in it. This led to the creation of a dedicated division within our agency specializing in content marketing - Content+. We are currently looking for the right candidate for the position of ' Director'tojoinus in this division. What we are looking for . Experienced advertising professionals who possess a strong understanding of the content landscape, content consumption habits and the science of content marketing. . A background in media or creative agency with an orientation to creating delightful relations with clients through impactfuland efficientcontentmarketingsolutionsforbrands will be highly preferred. . They should know the pros and cons of different media channels and have demonstrated this knowledge by creating award-winning multi-media campaigns. . They should have a natural affinity to pop culture and the ability to unearth powerful insights to be able to leverage them for driving marketing objectives. . Unorthodox creative thinking and challenging the standard practices of advertising are encouraged and appreciated. . They should also possess a mastery of presentation tools (Powerpoint/Canva/Etc.), a flair for creative writing and sound operational knowledge of MS Excel. What a day looks like- You'llberesponsiblefordecoding brand briefs, researching for insights and trends, coming up with breakthrough and impactful ideas, identifying and selecting the right partners, co-creating solutions with them, pitching to clients, supervising execution and deriving learnings from reporting. Reportingoftherole: ThisrolereportstoContent+Lead Inthis role,yourgoalswillbe: In 3 months- . Build relations & ensure client delight in their dealings . Create content-led integrated multi-media marketing solutions In 6 months- . Apply cutting edge technologies to innovate media & experiences . Convince brands to adopt & own a purpose, where relevant . Drive first party data collection, commerce & brand power scores through content In 12 months- . Win awards across national and international forums . Collaborate with internal GroupM verticals MoreaboutMindshare We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a globalagencywithmorethan7,000employeesin116officesacross86countries,operatingasoneteam- #teammindshare.Webelieve that intoday'sworld, everythingbeginsandendsinmedia.Weaimtobe our clients' lead business partner, to grow their business, and drive profitability through adaptive and inventivemarketing. We do this through speed, teamwork and provocation and by operating as a network of networksratherthana rigidhierarchy.We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities inany and of all aspects of media, technology and innovation. We will support you, recognize you and rewardyou,makingMindsharetheplace where youdothe bestwork of your career. MindshareAPAChaswon500awardsinthelastyearalone, includingAgencyNetworkoftheYear2017by boththeMMASMARTIES andCampaignAsiaforthefifthandthirdconsecutive year, respectively.MindshareispartofGroupM,themediainvestmentmanagementarmofWPP,theworld's leadingcommunicationsservicesgroup.TolearnmoreaboutMindshareandourphilosophy of Original Thinking, visit us at and follow us on Twitter @mindshare andfacebook.com/mindshareapacandlinkedin.com/company/mindshare. AboutIndia 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. Thegrowthofdigitalissettosoarhigh becauseofchangingconsumer habits.Withapproximately500million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTTofferings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spendmarkets in the world and is set to climb the ranks. Global big tech corporations have made considerableinvestments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media,e-commerceandmobile payments,resultingindisruption onanunimaginable scale. AtGroupMIndia,there'sneveradullmomentbetweenjugglingclient requests,managingvendorpartners and having fun with your team. We believe in tackling challenges head-on and gettingthingsdone. GroupM is an equal opportunity employer. We view everyone as an individual and we understand thatinclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique andthat's what makes us so good at what we do. We pride ourselves on being a company that embracesdifferenceandtruly representsthe global clientswework with.
