AI Creative Head

• Visionary Curiosity: You anticipate AI trends rather than just tracking them. You have been building with AI tools since the early days. You can see where the industry will be in a year and prepare the organization to get there first.
• Focus on Architecture: You have moved beyond simple prototyping. You think in terms of scalable workflows, governance frameworks, and team structures that will last.
• Executive Influence: You can confidently explain to senior leadership why AI needs budget, headcount, and strategic priority. You focus on business outcomes instead of just tool features.
• Culture Engineering: You understand that new tools fail without a change in mindset. You have successfully built cultures of experimentation in the past.
• Innovation with Accountability: You push boundaries while measuring everything. You can link every AI initiative to time saved, revenue growth, or improved quality.
• Macro Understanding: You have a deep understanding of consumer behavior. You can spot cultural shifts and turn them into marketing strategies that connect with our diverse users.

• Define the annual AI adoption plan for the entire marketing organization.
• Identify and prioritize the most impactful AI use cases based on feasibility and team readiness.
• Build the business case for AI integration by projecting efficiency gains, resource optimization, and quality improvements.
• Share quarterly progress and recommendations with executive leadership using clear metrics.

• Hire and develop a team of AI specialists and prompt engineers to work alongside marketing squads.
• Design the best organizational structure for the AI function.
• Create performance frameworks and career paths for this entirely new team.

• Manage the marketing AI stack by evaluating and integrating tools like language models, image generators, and workflow automation.
• Build and maintain a central playbook containing prompt libraries, workflow templates, and compliance guidelines.
• Design workflows using tools like N8N, Zapier, Make, and custom APIs to automate marketing tasks.
• Set up quality control processes, including brand safety checks and human review for AI-generated content.

• Run a structured training program with onboarding, skill assessments, and ongoing learning for over 100 marketers.
• Work closely with Product, Engineering, Data Science, and Legal teams to ensure tools are compliant and scalable.
• Track adoption metrics closely, including active usage, completion rates, and team satisfaction.
• Act as the internal champion for AI transformation by presenting at meetings and building excitement.

• Drive measurable improvements in creative output speed and campaign iteration.
• Work with performance marketing leads to integrate AI into media buying and creative optimization.
• Collaborate with brand and content teams to produce higher-quality content faster while protecting brand integrity.

• You have built reliable, production-grade AI workflows at scale.
• You have deep experience with language models like GPT, Claude, and Gemini.
• You are experienced with image generation tools like Midjourney and DALL-E, and video tools like Runway.
• You understand prompt engineering, architecture frameworks, and when to build versus buy.
• You can quickly evaluate new AI tools and make confident decisions.

• You have 8 to 12 or more years of marketing experience across areas like performance marketing, brand strategy, or growth.
• You have managed large-scale marketing operations with high budgets and teams of over 10 people.
• You understand the full marketing stack, including paid media, CRM platforms, analytics, and creative production.
• Experience in fintech or high-growth consumer apps is highly preferred.

• You have a proven track record of building teams in fast-moving environments.
• You can communicate clearly and effectively with executives and the board.
• You are an expert in change management and driving the adoption of new processes.
• You collaborate seamlessly with technical and legal teams without needing close supervision.

• Total Ownership: You take responsibility for the outcome of AI transformation across the entire marketing organization. If a team is not adopting AI, you step in to help them.

• Comfort with Ambiguity: You thrive in a constantly changing landscape where there is no existing playbook. You are energized by building processes from scratch. You make strong decisions with incomplete information and adjust quickly.

• Systems Thinking: You focus on building repeatable systems and frameworks that solve problems across the entire organization.

• 8 to 12 or more years in marketing, with at least 2 to 3 years leading teams of 5 or more.
• Hands-on experience building AI workflows and automation systems.
• Proven success in driving process or culture changes across an organization of over 100 people.
• A strong builder's mindset.
• A background in fintech, consumer tech, or high-growth digital businesses.
• Public speaking experience or published thought leadership on AI in marketing is a bonus.

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

PhonePe