Marketing Manager
Lytegen
- Mohali, Punjab
- Rs. 6,00,000-11,00,000 per year
- Permanent
- Full-time
Work Schedule-Monday to Saturday (6:30 AM-3:30 PM)
Focus: US Market for residential solar (high-ticket B2C)Role Overview-
We’re looking for a Marketing Manager who thrives in execution, coordination, and making things actually happen. This role sits directly under the Head of Marketing and acts as the central engine that translates strategy into high-quality, on-time delivery across teams.Key Responsibilities-1. Execution Ownership
Own end-to-end execution of marketing campaigns across channels
Translate strategic plans into actionable briefs, timelines, and deliverables
Ensure zero drop-offs between ideation and go-live2. Team Coordination
Act as the single point of contact between design, content, performance, product, and external agencies
Align cross-functional teams to deliver against campaign goals
Run structured sprint planning and consistent follow-ups3. Project & Timeline Management
Build and manage detailed project plans with clear milestones
Track progress, flag risks early, and eliminate bottlenecks
Ensure campaigns are delivered on time and at expected quality standards without exceptions4. Lead Management & Funnel Coordination
Own the lead flow lifecycle from vendor handoff to inside sales conversion
Act as the bridge between Vendor Manager and Inside Sales to ensure zero lead leakage
Ensure proper lead allocation, tracking, and hygiene within CRM systems
Identify funnel drop-offs and proactively resolve them with relevant teams
Create structured weekly reports on lead performance and optimization areas5. Quality Control
Maintain brand consistency across all assets and channels
Review deliverables before final approvals
Ensure all outputs align with strategy and defined standards6. Data & Reporting
Track campaign and lead performance in collaboration with performance marketing and sales teams
Share execution-level insights and learnings with the Head of Marketing
Maintain dashboards for campaign tracking and funnel visibility7. Process Implementation
Work closely with the Head of Marketing to implement systems, workflows, and SOPs
Build scalable processes for both campaign execution and lead management
Continuously improve operational efficiency across teamsRequirements5+ years of experience in marketing execution, campaign management, or lead lifecycle management
Strong understanding of digital marketing, sales funnels, and CRM systems
Experience working with inside sales teams and external vendors/agencies
Exceptional communication skills, with the ability to manage stakeholders, drive clarity, and ensure alignment across teams
Strong ownership mindset with the ability to handle multiple priorities without compromising on deadlines
Highly detail-oriented with a structured approach to problem-solving and execution
Ability to operate in fast-paced environments with consistency and reliabilityWhat Success Looks Like-
Campaigns are executed seamlessly and delivered on schedule without delays
Leads are managed efficiently with clear visibility and minimal leakage
Cross-functional teams operate with alignment and clarity
Deadlines are consistently met without follow-ups or escalations.