Marketing Manager

Mumbai, Maharashtra
Rs. 5,00,000-12,00,000 per year
Permanent
Full-time

3 days ago
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This role is for one of the Weekday's clientsSalary range: Rs 500000 - Rs 1200000 (ie INR 5 - 12 LPA)Min Experience: 3 yearsLocation: MumbaiJobType: full-timeWe are looking for a dynamic and hands-on Marketing Manager to lead brand storytelling, drive multi-channel growth, and build strong community connections. This role goes beyond strategy—you will be actively involved in execution across events, activations, product launches, and digital campaigns.You will play a key role in shaping the brand during a critical rebranding and expansion phase, helping position it as a culture-led, lifestyle-driven consumer brand.RequirementsKey ResponsibilitiesBrand & Growth Strategy

Define and execute comprehensive marketing strategies across digital, offline, and experiential channels.
Build and maintain a consistent and distinctive brand voice and visual identity.
Leverage analytics and consumer insights to drive data-informed growth decisions.

Events, Pop-Ups & Brand Activations

Conceptualize and execute brand activations, pop-ups, tasting experiences, and product launches.
Manage end-to-end event execution, including logistics, vendor coordination, and on-ground delivery.
Develop impactful experiential campaigns to boost brand awareness and engagement.

College & Community Marketing

Plan and manage college fest sponsorships and campus marketing initiatives.
Build and scale campus ambassador programs across Tier 1 and Tier 2 colleges in India.
Drive grassroots strategies to strengthen Gen Z community engagement.

Content & Social Media

Own the content strategy and social media growth roadmap.
Manage influencer collaborations and creator partnerships.
Work closely with creative teams to deliver engaging and high-impact content.

Team & Agency Management

Lead and manage internal teams, freelancers, and external agencies.
Ensure alignment across brand, creative, and performance marketing initiatives.
Maintain efficiency through structured project management processes and tools.

Required Qualifications

3–7 years of experience in marketing, with at least 2 years in a leadership or independent contributor role.
Proven experience in executing events, brand activations, or experiential campaigns.
Experience in campus marketing or youth-focused initiatives, with strong understanding of Gen Z audiences.
Ability to balance strategic thinking with hands-on execution.
Strong proficiency in Adobe Creative Suite and marketing tools.
Demonstrated ability to create impactful campaigns with measurable outcomes.
Strong skills in writing creative briefs and reviewing marketing deliverables.

Tools & Expertise

Analytics: Google Analytics 4, Hotjar, Mixpanel
Adobe Suite: Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, XD
CRM & Email: HubSpot, Mailchimp / Klaviyo
Design & Content: Canva, Figma (basic), CapCut
SEO: Ahrefs / SEMrush, Google Search Console
Project Management: Notion, Trello, or Asana

Nice to Have

Experience working with D2C brands, startups, or consumer-focused businesses.
Existing college ambassador or influencer networks.
Familiarity with regional language content (Hindi or other languages).
Experience building community-driven or culture-led brands.

Weekday AI