Digital Marketing Manager

Cochlear View all jobs

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 1 month ago
Cochlear is the global market leader in implant hearing solutions. Cochlear's mission is to help people hear and be heard. Around the world, more people chose a Cochlear-branded hearing implant system than any other. A Cochlear Implant is an electronic device that is surgically implanted under the skin near the ear that restores hearing to those who suffer from severe hearing loss. It’s an incredible piece of engineering and the only product in the world that restores a sense through technology. Imagine using your experience to help people around the world to hear again. Our mission is to help more people to hear.Position Overview / PurposeThe incumbent is responsible for leading the development and execution of best-in-class multi-channel marketing plan to drive category awareness via digital media and generate consumer demand and action in South Asia. The incumbent implements Consumer activities that will drive brand choice and retain Cochlear’s market leadership and increase recipient engagement to build advocacy that will help drive growth initiatives.The individual localises regional creative platforms and supports the development of the media strategy for South Asia. This role leads Cochlear India’s social media platforms, website content, Search Engine Marketing (SEM), display advertising, digital engagement, and integration into Salesforce and Marketo, and delivers reporting, optimisation, and effectiveness monitoring. The person collaborates closely with the Sales team, APAC marketing team, Global Marketing teams, Recipients and Hearing Partners, whilst also acting as the campaign strategist for South Asia.The incumbent is also responsible for planning and executing integrated marketing campaigns to support demand generation activity within South Asia. The position is responsible for campaign planning, campaign development and execution, target audience identification, copy-editing and performance management. The incumbent will also work across key functional teams to coordinate content requirements, target audience acquisitions, collateral needs, field communications and ultimately driving outbound execution.AccountabilitiesAccountability 1: Manage consumer marketing communication strategy and campaignsDevelop and deliver effective, integrated marketing strategies and campaigns that support business objectivesBuild comprehensive campaign briefs for agencies to deliver local media plans, Public Relations (PR) initiatives, and localised creative, when requiredCollaborate closely with the Sales teams, Marketing and concierge teams to deliver insight-driven initiatives and collateral to support the field teamPartner with the Professional Marketing Manager to ensure an integrated and aligned approach to consumer and professional messaging of any Cochlear Implant category and product-related communicationsPartner with APAC Marketing Communications and Global IT teams on website content optimisations, analytics, social media, email, search, and e-commerceDrive market research initiatives for ongoing tracking and marketing understanding, when requiredSupport the South Asia Marketing team in developing local collateral, when required, adhering to brand guidelines and delivering insight-driven materialsBe the digital brand custodian, ensuring all branded collateral adheres to brand guidelines, updated and current.Manage campaign budgets, as appropriate, and ensure timely delivery of campaignsAccountability 2: Execute commercially driven demand generation plansManage performance of media agencies and third-party lead generation agencies to deliver target leads generated, conversion rates and cost per leadCollaborate with agency partners to ensure timely execution in line with the media plan and budgetDevelop and implement a calendar of social media posts, within brand guidelines, to support the brand’s social media presence (i.e. 2/week)Monitor social media ensuring appropriate & timely responses to queriesPartner with APAC and Global Campaign Managers to coordinate social media for marketing campaigns, and generate social media posts from regional contentAccountability 3: Achievement of SAL targetEnsure monthly and quarterly SAL (Sales Assessed Leads) targets are met through the lead-gen campaignsTrack conversion to surgery from the digital SALs, referencing benchmarks in APAC & GlobalReport data to APAC and country management regularlyEarly intervention & course correction to be done when SAL targets are under pressure or additional funding becomes availableAccountability 4: Planning, reporting and continuous improvementImplement the localisation, tracking and optimisation of consumer campaigns. Define and track KPIs for all programs, providing reports and executive summaries, as requiredPartner with the APAC and/or Global Marketing Analytics Specialist to define analytics and communicate insights on lead generation and conversionPartner with the APAC Marketing and concierge teams to develop insight-driven optimisations to the lead generation and conversion processManage the digital and lead gen marketing budget – propose the expense budget, effectively manage and maintain the approved budget in accordance with agreed Finance processes ensuring appropriate return on investmentsDrive continuous improvement and optimisation with ongoing monitoring of activities. Analyse various data sources (i.e. 3rd party research, competition, digital trends, past campaign data) to help guide and inform decision-making and annual business planning.Develop consumer marketing strategy and activity plan as part of the annual business planning cycleAccountability 5: Manage the Consumer Engagement TeamManage team of 3-5 inhouse concierge team to help triage and nurture digital leadsEnsure accelerated movement of the digital leads through the sales funnel by regular trainingEnsure use of SFHC and all digital tools for lead qualification & nurturing by teamTracking daily performance of concierge to ensure effective and timely handling of digital leads and ensure concierge KPI’s are deliveredTeam Role (People Manager):Attract, develop and retain the best team to deliver Cochlear’s current and future business objectives, for example, by:
  • Ensuring clarity of expectations for individuals and team
  • Providing regular feedback on performance
  • Monitoring and working towards growth and success to build individual and team capability
Demonstrate due diligence commitment to workplace health and safety through active involvement and implementation of Cochlear’s WHS and Injury management procedures.Follow relevant quality procedures in order to deliver quality products and services and identify and support the implementation of continuous improvement. Undertake additional quality responsibilities (e.g. audit) when appropriately trained to undertake these responsibilities.Contribute ideas on systems and process methods to improve deliverables.Work safely, complying with all safety procedures, rules and instructions, and reporting workplace hazards, incidents, or injuries to manager.Key Incumbent requirements:
Minimum:Post Graduate qualifications in marketing or businessMinimum 10 years’ experience in DTC marketing / brand managementDemonstrated experience in leading peopleDemonstrated experience delivering to a sales/marketing budgetExcellent verbal, interpersonal and relationship-building skillsDemonstrated experience in driving projects and leveraging IT tools.Excellent stakeholder management and demonstrated ability to influence stakeholdersAchievement oriented, outstanding follow-through, self-starting attitudeTime management, prioritisation and project management skills to deliver resultsWillingness to travel (up to 50% of the time)Development Value of this role:Act as the brand champion within South AsiaOpportunities for development, growth and advancement in local, regional and global rolesOpportunity to make a real difference to people’s lives by improving the awareness of, and access to cochlear implant technologyCochlear’s mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a life full of hearing. We aim to give people the best lifelong hearing experience and access to innovative future technologies. We collaborate with the industry’s best clinical, research and support networks. That’s why more people choose Cochlear than any other hearing implant company. Learn and grow with us as we tackle the most complex challenges in helping more people to hear and experience life’s opportunities.If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.#CochlearCareersHow we recognise your contributionWe want Cochlear to be a place where our people truly enjoy coming to work. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential.

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