SEO Executive
Backup Infotech
- Mohali, Punjab
- Permanent
- Full-time
\=> Conduct keyword research and competitor analysis using Ahrefs, SEMrush, or similar tools.
\=> Optimize website architecture, page speed, and mobile-friendliness for better user experience and rankings.
\=> Regularly audit websites and fix technical SEO issues using Google Search Console.
\=> Monitor Google Analytics (GA4) and generate reports to measure performance and ROI.
\=> Create and optimize SEO-friendly content, including blogs, web pages, and metadata.
\=> Execute link-building strategies through guest posting, outreach, and high-quality backlinks.
\=> Stay updated with Google algorithm updates, SEO best practices, and industry trends.RequirementsRequirements:
- **Minimum 1+ years of hands-on experience in SEO, preferably in an agency or in-house role.**
- **Strong knowledge of Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, and other SEO tools.**
- **Proven track record of improving organic search rankings and increasing website traffic.**
- **Experience in technical SEO, site audits, and resolving indexing or crawling issues.**
- **Excellent content optimization, copywriting, and keyword research skills.**
- **Understanding of HTML, CSS, and basic website architecture (a plus).**
- **Experience with E-commerce SEO (preferred but not mandatory).**
- **Strong analytical and problem-solving skills with a data-driven mindset.**