Key ResponsibilitiesDevelop and implement marketing strategies and campaigns to achieve business goals.Conduct market research, consumer insights, and competitor analysis to identify growth opportunities.Plan and oversee product launches, brand activations, and promotional campaigns.Manage ATL/BTL marketing, digital marketing, and trade marketing activities.Collaborate with sales teams to align marketing strategies with sales objectives.Monitor marketing budgets, ROI, and campaign performance metrics.Strengthen brand positioning and ensure consistency across all communication channels.Build and maintain relationships with advertising agencies, vendors, and media partners.Lead a team of marketing executives and provide guidance for performance improvement.Stay updated with FMCG trends, consumer behavior, and emerging marketing technologies.RequirementsRequired Skill SetsStrong knowledge of FMCG marketing, branding, and product management.Expertise in digital marketing, social media, and e-commerce marketing.Experience in ATL/BTL, trade promotions, and retail marketing.Proficiency in market research, data analytics, and consumer insights.Excellent leadership, team management, and communication skills.Ability to plan, execute, and measure integrated marketing campaigns.Strong budget management and vendor coordination skills.Creative problem-solving and decision-making abilities.Benefits#MarketingManager#FMCGJobs#BrandManagement#FMCGMarketing#ConsumerGoods#TradeMarketing#DigitalMarketing#MarketingStrategy#ProductLaunch#ATL #BTL
