Develop and execute channel sales strategies to achieve organizational sales and revenue targets in the steel industry.Identify, appoint, and manage channel partners, distributors, and dealers across regions to strengthen market presence.Drive sales through effective dealer/distributor engagement programs, pricing strategies, and incentive structures.Monitor competitor activities and market trends to align channel sales strategies with business goals.Build and lead a high-performing sales team, ensuring effective training, mentoring, and performance management.Set regional and individual sales targets, track performance, and ensure timely achievement.Collaborate with marketing, supply chain, and operations teams to ensure smooth product availability and demand fulfillment.Establish strong relationships with key customers and partners to enhance loyalty and drive repeat business.Oversee sales forecasting, budgeting, and reporting for channel sales operations.Ensure compliance with company policies, credit norms, and commercial terms in all channel transactions.Promote brand visibility and customer satisfaction by driving customer-centric initiatives.Lead business expansion initiatives by exploring new territories and developing emerging markets.
