About ValorxValorx is redefining how businesses interact with their Salesforce data, delivering enterprise-grade, Excel-like experiences that enable users to drive outcomes from Salesforce not previously possible. Our solutions eliminate friction, streamline data management, and enhance productivity — empowering teams to get more done in less time, without data ever leaving the CRM.About the RoleWe’re looking for a Marketing Operations Manager who can own the marketing technology layer end-to-end: configure it, connect it, automate it, measure it, and improve it continuously.Our stack includes Marketo, Salesforce, Zapier, and a growing set of tools that need to work together seamlessly. This is a core infrastructure role — you’ll be the person who makes the entire marketing team faster, smarter, and more data-driven by ensuring the technology works for us, not the other way around.You’re a systems thinker who also gets your hands dirty. You understand that marketing automation isn’t just about setting up email sends — it’s about building scalable, reliable infrastructure that powers pipeline generation. You’re comfortable working in Marketo one minute, troubleshooting a Salesforce sync the next, and building a Zapier workflow after that.Valorx Tech Stack (What You’ll Work With)As a Salesforce-native company, Valorx operates a modern B2B SaaS marketing stack:· Marketo Engage — Marketing automation, lead management, nurture programs· Salesforce CRM — Core CRM, lead/opportunity management, campaign tracking· Zapier — Cross-tool workflow automation and data routing· Google Tag Manager (GTM) — Tag management and tracking· Google Analytics (GA4) — Web analytics and attribution· LinkedIn Insight Tag / Reb2b — B2B visitor identification and retargeting· Webflow — Website· Ahrefs — SEO monitoring and keyword research· Microsoft Clarity — Behavioral analytics and heatmaps· ZoomInfo / Clearbit — Data enrichment· Demandbase — Account-based marketing· Slack / Microsoft Teams — Internal collaborationWhat You Own1. End-to-end Marketo instance management (programs, campaigns, templates, tokens, scoring, nurture)2. Marketing-to-Sales handoff infrastructure (lead routing, lifecycle stages, MQL/SQL definitions)3. Salesforce CRM integration with Marketo (sync rules, field mapping, campaign member sync)4. Zapier automations connecting the marketing stack (forms, enrichment, notifications, data routing)5. Email deliverability, compliance, and sending infrastructure6. Marketing data quality, deduplication, and hygiene7. Reporting dashboards, attribution tracking, and funnel analytics8. Documentation of all marketing technology processes and SOPsKey ResponsibilitiesMarketo Operations1. Build and manage smart campaigns (trigger and batch), smart lists, and program templates2. Design and maintain lead scoring models aligned with sales feedback3. Create and optimize engagement/nurture programs with stream transitions and cadence management4. Build, test, and deploy email templates, landing pages, and forms5. Manage tokens, snippets, and dynamic content for personalization at scale6. Monitor campaign performance, deliverability, and database health7. Own Marketo-Salesforce sync — troubleshoot sync errors, manage field mappings, and maintain data integritySalesforce CRM1. Maintain marketing-related Salesforce objects, fields, and campaign structures2. Ensure clean lead/contact/account data flows between Marketo and Salesforce3. Support lead routing rules, assignment logic, and lifecycle stage transitions4. Build reports and dashboards for marketing attribution and pipeline contribution5. Collaborate with Sales Ops on shared processes (lead handoff, recycling, disqualification)Marketing Stack & Integrations1. Build and maintain Zapier automations for cross-tool workflows (form submissions, data enrichment, Slack notifications, CRM updates)2. Evaluate, implement, and manage marketing tools (analytics, ABM, enrichment, webinar platforms)3. Manage integrations between Marketo, Salesforce, webinar tools, and third-party platforms4. Own Google Tag Manager, UTM taxonomy, and tracking infrastructure5. Support marketing analytics — GA4, Microsoft Clarity, attribution models, and funnel reporting6. Manage LinkedIn Insight Tag and Reb2b for B2B visitor identification and retargetingProcess & Governance1. Document all marketing technology processes, naming conventions, and SOPs2. Maintain a clean, organized Marketo instance (folder structure, naming, archiving)3. Ensure compliance with email regulations (CAN-SPAM, GDPR, CASL)4. Conduct regular audits of the database, campaigns, and integrations5. Train and support marketing team members on MarTech tools and best practicesExperience FilterThis role IS for you if:· You have 3–5+ years of hands-on experience with Marketo (not just “exposure” — you’ve built programs, scored leads, and debugged sync issues)· You’ve worked inside Salesforce CRM as a power user — creating reports, understanding objects, and managing campaign members· You’ve built automations in Zapier (or similar tools like Make/Tray.io) to connect marketing systems· You understand the full B2B marketing funnel from anonymous visitor to closed-won opportunity· You think in systems — how data flows, where it breaks, and how to prevent it· You’re self-directed and can manage priorities without constant supervision· You document what you build so others can understand and maintain itThis role is NOT for you if· You’ve only used Marketo for basic email sends and don’t understand smart campaigns, scoring, or lifecycle· You treat Salesforce as “someone else’s problem”· You avoid data cleanup and think “good enough” is good enough· You need step-by-step instructions for everything· You’re not comfortable troubleshooting technical issues independentlyEssential Technical Skills· Marketo: Smart campaigns, lead scoring, engagement programs, forms, landing pages, tokens, dynamic content, deliverability management, Marketo-Salesforce sync· Salesforce CRM: Reports/dashboards, campaign management, lead/contact/account objects, data management· Zapier: Multi-step automations, conditional logic, error handling, cross-platform workflows· Email Marketing: Deliverability best practices, A/B testing, segmentation, compliance (CAN-SPAM, GDPR)· Analytics: GA4, GTM, UTM tracking, Microsoft Clarity, marketing attribution, funnel analysis· Data Management: Deduplication, normalization, hygiene, governanceTools & Technologies:Category ToolsMarketing Automation Marketo Engage (primary)CRM SalesforceIntegration & Automation Zapier, native APIs, webhooksAnalytics & Behavior Google Analytics (GA4), Google Tag Manager, Microsoft ClarityB2B Targeting LinkedIn Insight Tag, Reb2b, DemandbaseSEO AhrefsEnrichment ZoomInfo, Clearbit (or similar)Collaboration Slack, Microsoft WorkspaceCertifications (Preferred)· Marketo Certified Expert (MCE) — strongly preferred· Salesforce Administrator — preferred· Any Zapier or integration platform certification — a plusBehavioral Skills (Non-Negotiable)· Ownership: You treat the marketing stack like your product — if something breaks at 6pm, you don’t wait until Monday· Attention to detail: Naming conventions, data quality, and process adherence matter to you· Proactiveness: You flag problems before they become fires and suggest improvements without being asked· Clear communication: You can explain a technical issue to a non-technical stakeholder without making them feel lost· Adaptability: You’re comfortable with shifting priorities in a fast-moving companyWhy Join ValorxThis is a rare opportunity to own the marketing technology backbone of a Salesforce-native company with 28,000+ customers, including Adobe, Nvidia, BP, and Siemens. You won’t be buried in a large team — you’ll be the MarTech specialist shaping how the entire marketingfunction operates. Your work directly impacts pipeline, revenue, and how Valorx shows up in the Salesforce ecosystem.
