We are looking for a dynamic Assistant Brand Manager to support the development and execution of brand strategies across key markets. This role sits at the intersection of consumer insight, product innovation, and marketing execution, and is ideal for someone passionate about building impactful beauty brands in a fast-growing, global environment.Key Responsibilities1. Brand Strategy & ExecutionSupport the development and execution of brand plans aligned with overall business objectivesAssist in defining product positioning, messaging, and go-to-market strategiesEnsure consistent brand communication across all consumer touchpoints2. Product & Innovation SupportWork closely with product development teams to support new product launchesContribute to concept development, packaging, and pricing strategiesTrack global beauty trends (ingredients, formats, claims) and bring actionable insights3. Campaign ManagementAssist in planning and executing integrated marketing campaigns (digital-first)Coordinate with internal teams and external agencies for timely delivery of campaignsSupport influencer collaborations, content creation, and social media initiatives4. Market & Consumer InsightsConduct competitor benchmarking and category analysisAnalyze consumer behavior, feedback, and market trends to inform decisionsMonitor brand performance and campaign effectiveness5. Cross-Functional CollaborationPartner with sales, e-commerce, supply chain, and R&D teams to ensure smooth executionSupport marketplace readiness across platforms such as Amazon and FlipkartCoordinate with creative, digital, and PR agencies6. Performance Tracking & ReportingTrack KPIs such as sales performance, campaign ROI, and market sharePrepare regular reports and dashboards for internal stakeholdersSupport data-driven decision makingRequired Skills & QualificationsEducationBachelor’s degree in Marketing, Business, or a related fieldMBA (preferred but not mandatory)Experience5-7 years in brand management, marketing, or category rolesExperience in cosmetics, personal care, FMCG, or D2C brands preferredCore SkillsStrong understanding of branding and marketing fundamentalsPassion for beauty, skincare, and cosmetic trendsAnalytical mindset with proficiency in Excel or similar toolsBasic understanding of digital marketing and social media platformsExcellent communication and stakeholder management skillsBehavioral TraitsHighly organized with strong attention to detailProactive and execution-focusedCreative thinker with a strong aesthetic senseAbility to work in a fast-paced, cross-functional environmentRequirements5–7 years of experience in brand management, marketing, or product roles within cosmetics, personal care, FMCG, or D2C brandsMBA from a recognized premier institute (B-schools preferred)Strong understanding of consumer behavior, beauty trends, and product categories (skincare, makeup, haircare)Proven experience in supporting product launches and executing integrated, digital-first marketing campaignsStrong analytical skills with the ability to translate data into actionable insights (campaign performance, sales trends, consumer behavior)Good understanding of digital marketing, social media platforms, and influencer ecosystemStrong aesthetic sense with an eye for branding, packaging, and content qualityDemonstrated ability to work cross-functionally and manage multiple stakeholders in a fast-paced environmentExecution-focused with strong ownership, attention to detail, and project management skillsProficient in Excel / Google Sheets; familiarity with analytics or marketing tools is a plusExcellent communication, structured thinking, and problem-solving abilitiesBenefitsWhat We OfferOpportunity to work on a fast-growing global beauty brandExposure to end-to-end brand building and product lifecycleCollaborative and entrepreneurial work environmentLearning and growth opportunities across international markets