MANAGER MARKETING FOR CHAINS MANUFACTURING - VIJAYAWADA VISAKHAPATNAM

• Strategy Development: Develop and implement comprehensive marketing plans and strategies that align with company objectives and target the specific needs of industrial customers.
• Lead Generation: Identify and implement innovative programs to generate leads for the sales team, as this is a primary goal in a manufacturing environment.
• Market Research: Conduct thorough market research and competitor analysis to identify industry trends, new opportunities, and customer needs.
• Content Creation & Management: Oversee the creation of technical and engaging content, including product brochures, case studies, website content, press releases, and presentations, ensuring brand consistency and technical accuracy.
• Digital Marketing: Plan and execute digital marketing campaigns, including SEO, PPC, email marketing, and social media (focusing on relevant professional platforms like LinkedIn).
• Event Management: Plan and coordinate participation in industry trade shows, conferences, and events to enhance brand visibility and network with potential clients.
• Collaboration: Work closely with the sales, product development, and operations teams to align marketing efforts with overall business goals and ensure seamless delivery of products and services.
• Budget & Performance Analysis: Manage the marketing budget effectively and track key performance indicators (KPIs) and ROI for all campaigns, using data-driven insights to optimize future strategies.
• Brand Management: Build and maintain a strong, positive brand image and ensure consistent messaging across all internal and external communication channels.

• Education: A Bachelor's degree in Marketing, Business Administration, or a related field (a Master's degree is often a plus).
• Experience: Proven experience in marketing, preferably within the manufacturing, industrial, or a related B2B sector.
• Industry Knowledge: A strong understanding of the manufacturing industry, supply chains, and B2B marketing channels is crucial.
• Technical Skills: Proficiency in digital marketing tools, web analytics (e.g., Google Analytics), CRM systems (e.g., Salesforce, HubSpot), and marketing automation platforms.
• Soft Skills:

• Excellent communication, negotiation, and presentation skills.
• Strong analytical and problem-solving abilities to make data-driven decisions.
• Leadership and project management skills to guide a team and oversee multiple projects simultaneously.
• Creativity and adaptability to keep up with changing market trends.

Vinayak Outsourcing Works Pvt Ltd