YOUR MISSIONPosition Summary:Support the Lead of Corporate Communications to establish PUMA as a Sports Brand in IndiaBuild PR Strategies & execute external & internal communication practicesSuccessfully increase news media coverageResponsible partly for Employer BrandingKey Objectives:External Communication - Assist/ Drive PR initiatives/events to ensure positive brand imagery among external stakeholders & earn high media visibilityProactively build & maintain relationships with key mediaIdentify & leverage key trends to pitch media stories around sports & lifestyleCreate media opportunities for brand ambassadors & PUMA athletesGenerate & manage media queries while collaborating with PR agencies to ensure high share of voice & earn effective media coverage for the brandManage sourcing requests of celebrities & seeding opportunities to create brand heat and enhance product visibilityInternal Communication Assist in formulating & executing internal communication for PUMAs initiatives, in line with the corporate narrative, and provide communications support to the Managing Director for employee initiativesEmployer Branding - Collaborate with HR & Global team to relay corporate messaging on the organizations social handle such as LinkedIn & newsletter to create positive imagery as an employer friendly brandDraft content for CXOs, Brand Ambassadors, Leadership Quotes & press communication collateralsEvaluate paid & earned media opportunities, partnership associations with media, retail/award forums to maximize reach on marketing campaigns, product launches & creating thought leadershipDocument PR coverage report with key and evolving data + metricsKPIs and qualitative measures:Innovative ContentEarned Media ValueTotal Media ReachCost ControlOrganizational Relationships:Internal: P&O and MarketingExternal: Media - Print, Television Online & Social Media, PR Agencies and Retail Forums, Summits & Industry Body AssociationsYOUR TALENTQualifications and Functional Competencies:2 years experience in external communications, employee engagement & stakeholder managementExcellent communication skills with strong command over English Language both speaking & writingAbility to manage multiple projects while delivering high impact resultsWork in a fast-paced environment while meeting the requirements of various teams simultaneouslyComfortable & able in putting points across clearly with confidenceExperience working in Public RelationsSPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
