Key Responsibilities:- Develop engaging, persuasive, and original content for websites, blogs, social media, email campaigns, paid ads, and more.- Collaborate with creative and marketing teams to brainstorm ideas, create concepts, and develop messaging.- Understand brand tone of voice and maintain consistency across all communications.- Write clear, attractive copy with a distinct voice tailored to different audiences.- Edit and proofread copy as needed, ensuring high editorial standards are met across all outputs.- Conduct research and interviews when required to understand products, target audiences, and industry trends.- Optimize copy for SEO best practices without sacrificing quality or tone.- Contribute to content strategies that drive engagement, leads, and brand loyalty.- Handle multiple projects simultaneously while meeting tight deadlines.- Maintain up-to-date knowledge of content marketing, digital trends, and platform updates. (ref:updazz.com)