Job DescriptionJob Title: Brand ManagerProposed Job Level: Band E,F (*)Function: Brand and CommunicationsLocation: India, Bangalore preferred or PuneBusiness Unit: MarketingTentative DOJ: ImmediateAbout the roleThe Brand Manager is responsible for owning the Zensar brand and its representation across all touchpoints with both internal and external stakeholders and will be leading the growth of the brand and its adoption. The brand manager also leads execution of brand principles in thought leadership, business campaigns, partnerships and all related communications and assets, with the shared goal of building the brand reach and awareness in all circles and applicable mediums.Key Responsibilities1. Ownership of the Zensar website and product management of the same ensuring functional requirements of the business needs are met and brand guidelines are adhered to for both content and structure.2. Ownership of the corporate brand and its extension into social media, employer branding, and corporate communications through programs and activations3. Extension of the Zensar brand in the internal Zensar ecosystem thorough a well-defined brand architecture. This includes digital applications, internal initiatives, and programs across the organization4. Building the Zensar brand ambassadorship across the organization through adoption and promotion via internal stakeholders to amplify brand reach5. GTM creation and execution for the Zensar brand that boosts thought leadership and business focused campaigns with activations, online campaigns, and programs6. Building the brand through corporate partnerships and business propositions with the aim of brand awareness and reach.7. Handling large scale events and activations with internal stakeholders, analyst communities and industry communitiesSkills required to contribute1. Expertise in implementing, optimizing, and managing brand campaigns, and managing complex, transformative projects for internal and external stakeholders – excellent project management skills2. Comfortable with ambiguity and complexity with the ability to orchestrate a holistic view in program and campaign design with business and brand objectives in mind. Strong consulting skills and ability to drive global integrated marketing programs through complex organization reporting and methodologies.3. Working with multiple stakeholders across business domains and IT practice teams, marketing operations teams and top leadership for strategy development and execution4. Manage cross-functionally to unite resources and influence teams and stakeholders across the business.5. A brilliant communicator, presenter and highly creative writer experienced in crafting compelling messaging and narratives; can generate and execute "breakout" ideas6. An eye for visual design and a basic understanding of UI/UX principles7. Critical thinker and problem-solving skills. Data driven and ability to identify trends and turn insights into recommendations.8. Team player and work across functions and teams to lead collaborative projectsPreferred and minimum qualifications· 5-6 years of marketing experience in building brand campaigns, event management, managing b2b brands and extending the same across internal and external stakeholders, aimed towards overall business growth and brand awareness· Excellent skills on MS Office suite· Working knowledge of Adobe suite of products· Working knowledge of user experience, web design and UI/UX web development principles· Basic understanding of social media KPIs· Basic knowledge of Website Analytics (Google Analytics) and SEO
