Role: Trade Marketing ManagerLocation: ChennaiExperience: 5- 10 years (FMCG Trade Marketing)Key Responsibilities - Plan and execute brand activations (sampling, stalls, colleges, malls, RWAs).
- Drive trade promotions, retailer schemes, display contests, and visibility programs.
- Manage merchandising, POSM/POP, FSUs, and in-store branding.
- Coordinate outdoor branding (hoardings, bus branding, wall paintings).
- Manage field teams, promoters, and activation agencies.
- Conduct market visits to ensure execution quality and gather insights.
Candidate Profile - 5-10 years' experience in FMCG trade marketing / BTL / activations.
- Strong GT & MT exposure.
- Proven vendor and field team management skills.
SkillsTrade Marketing, Brand, merchandising, Vendor Management Systems, Retail / Environments, btl, Team
Saaki Argus & Averil Consulting