Marketing & Brand Development Specialist - Laboratory Equipment (0-5 yrs) Anywhere in India/Multiple Locations (Marketing/PR/Advertising)

Snaphunt

  • India
  • Permanent
  • Full-time
  • 1 month ago
- Opportunity within a company with a solid track record of performance- Strong opportunities to progress your career- Opportunity to make a positive impactOur client is a leading provider of cutting-edge laboratory equipment, committed to delivering innovative and affordable solutions.The JobYou will be responsible for :- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.- Translating brand strategy into brand plan and go-to-market strategy.- Planning and execution of communications and media actions across offline, online and social media.- Participating in product development, pricing and supporting new product launches.- Guiding the Advertising & Promotion budget.- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.- Creating and managing all marketing material and collateral in line with brand direction.- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.- Tracking effectiveness of various campaigns and course correcting as required.- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.- Leading the planning and implementation of PR and initiatives related to the brand.- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.- Using customer insights to construct effective CRM campaigns.- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).- Working on app store optimisation.- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve -customer engagement.Ideal Candidate- You have at least 1 year experience ideally in Brand Marketing / Brand Manager or Marketing Communications within Consumer and Healthcare & Lifesciences industry.- Experience within would be a strong advantage.- You are a strong networker & relationship builder- You are adaptable and thrive in changing environments- You possess strong analytical skills and are comfortable dealing with numerical data (ref:updazz.com)

updazz .com