Job Title: Senior Marketing Executive / Marketing Manager (B2B - Software Industry)Job description:We are looking for an experienced and results-driven Marketing Professional with 8-10 years of proven B2B experience in the software/IT industry. The ideal candidate will be responsible for driving brand visibility, generating qualified leads for the Sales team, strengthening customer engagement, and leading strategic marketing initiatives aligned with business goals.This role offers the opportunity to work with an established technology company with over 20 years of industry experience and play a key role in shaping and executing high-impact marketing strategies.Key Responsibilities:Marketing Strategy & Campaign Management:- Develop and execute comprehensive multi-channel B2B marketing strategies- Drive demand generation initiatives aligned with revenue targets- Collaborate closely with Sales and Product teams for pipeline growth- Create and manage high-quality marketing and sales collateralDigital Marketing:- Lead digital campaigns including SEO/SEM, paid ads, email marketing, and marketing automation- Manage website content and optimization strategies- Track, analyze, and report KPIs such as MQLs, SQLs, conversion rates, and ROI- Optimize campaigns for performance and lead qualityContent & PR:- Develop and oversee content strategy (website, blogs, case studies, whitepapers, newsletters)- Write and review engaging content for web, social media, and PR- Manage media communication and brand-building activities- Ensure consistent brand messaging across channelsEvent & Product Marketing:- Plan and execute industry events, trade shows, webinars, and product launches- Support go-to-market strategies and product positioning- Coordinate with internal teams, vendors, and stakeholders for seamless executionCustomer Communication:- Develop engagement strategies for existing customers- Support account-based marketing initiatives- Ensure consistent communication to strengthen customer retentionSkills & Experience Required:Essential Skills:- 8-10 years of B2B marketing experience in IT, software, SaaS, or cybersecurity industry- Proven track record in lead generation and revenue-driven marketing- Strong digital marketing expertise and hands-on experience with automation tools- Excellent communication, presentation, and stakeholder management skills- Strong project management skills with the ability to manage multiple initiativesTechnical Skills:- Proficiency in MS Office (Word, Excel, PowerPoint)- Working knowledge of Adobe Creative Suite (InDesign, Illustrator)- Experience with CRM and marketing automation platforms (preferred)- Familiarity with analytics and reporting toolsPersonal Attributes:- Strategic thinker with strong analytical skills- Highly motivated and KPI-driven- Strong attention to detail with excellent grammar- Creative, proactive, and solution-oriented- Organized and service-focused- Job Type: Full-timeBenefits:- Paid sick time- Paid time off- Provident FundExperience:- B2B Marketing: 8-10 years (Required)- Digital Marketing: 5+ years (Required)- Language: English (Required)- Work Location: In person (ref:updazz.com)