Social Media Strategist & Artist Manager - Entertainment (2-6 yrs) Mumbai (Online/Digital Marketing)

YO HR Consultancy View all jobs

  • Mumbai, Maharashtra
  • Permanent
  • Full-time
  • 1 month ago
Job Description:Title: Social Media Strategist & Artist ManagerExperience: 2 to 6 years Location: Mumbai Key Skills:- Social Media Strategy- Artist Branding- Digital Campaign Planning- Paid Advertising- Content Creation & Scheduling- Reputation Management- Audience Engagement- Performance AnalyticsRole And Responsibilities: We are seeking a dynamic and creative Social Media Strategist & Artist Manager to manage and elevate the digital presence of leading music artists and brand verticals.This role combines strategic social media management with hands-on artist image management, ensuring consistent brand storytelling, audience engagement, and celebrity positioning across platforms.Key Responsibilities:Social Media Strategy & Management:- Develop and execute content calendars for artists and associated brand verticals- Manage social media platforms including Instagram, Facebook, Twitter (X), LinkedIn, and YouTube- Oversee content ideation, publishing, engagement, and community management- Create engaging captions, hashtags, and trend-driven content- Collaborate with creative teams for posts, reels, stories, and YouTube Shorts- Track performance metrics and optimize strategies for higher engagement- Monitor and respond to DMs, comments, and audience interactionsArtist Image & Brand Management:- Manage and enhance the digital persona of the artist- Ensure a polished, celebrity-aligned image across platforms- Coordinate with stylists, photographers, and content creators- Oversee public appearances, shoots, campaigns, and digital collaborations- Strategize promotional campaigns for music releases and brand collaborations- Maintain structured schedules for events, launches, and appearances- Monitor online reputation and public perceptionCampaigns & Performance Optimization:- Plan and execute paid social media campaigns (Meta, Google, YouTube)- Analyze engagement data and identify performance trends- Build online communities and improve audience loyalty- Deliver weekly/monthly performance reportsRequired Qualifications:- Bachelor's degree in Marketing, Media, Communication, or related field- 2-6 years of experience in social media management (preferably entertainment industry)- Strong understanding of Instagram Reels, YouTube Shorts, trending formats- Experience in paid campaigns (Google Ads, Meta Ads)- Proficiency in Canva and other content creation tools- Strong communication and coordination skills- Experience managing celebrity or public figure accounts (preferred) (ref:updazz.com)

updazz .com