Company Description SES IT is a fast-growing provider of IT, BPO & Consulting services established in 2017 and headquartered in Indore. With presence in Indore, Noida, Gurgaon, and Hyderabad, we offer business process outsourcing to optimize our clients' dynamic requirements and enhance their customer experience through innovative customer relationship management services. Our expertise lies in Omnichannel capabilities for BPO/KPO/Consulting/Backoffice Operations, IT Infrastructure/Site Buildouts/AI/BI/Product Development across industries. Contact us at [HIDDEN TEXT] to learn more about us. Role Description We are looking for a skilled SEO and Digital Marketing Engineer to join our dynamic team. The ideal candidate is passionate about digital marketing, has a deep understanding of search engine optimization (SEO) techniques, and is capable of driving online visibility and traffic through various digital channels. This role involves implementing effective SEO strategies, managing digital marketing campaigns, and staying updated on industry trends to ensure our online presence aligns with business goals. Location : Indore and Hyderabad Responsibilities: Search Engine Optimization (SEO): 1. Conduct keyword research and analysis to identify opportunities for improving organic search rankings. 2. Implement on-page and off-page SEO strategies to enhance website visibility and drive organic traffic. 3. Perform SEO audits and provide recommendations for optimizing website content and structure. 4. Monitor and analyze website performance using SEO tools and Google Analytics. 5. Stay updated on search engine algorithms and industry trends to adapt strategies accordingly. Digital Marketing: 1. Plan and execute digital marketing campaigns across various channels, including social media, email, and paid advertising. 2. Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to achieve targeted goals. 3. Develop and implement content marketing strategies to increase brand awareness and engagement. 4. Monitor and analyze the performance of digital marketing campaigns, providing regular reports and insights. 5. Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives. Analytics and Reporting: 1. Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs). 2. Generate regular reports on SEO and digital marketing performance, presenting findings to relevant stakeholders. 3. Identify opportunities for improvement and optimization based on data-driven insights. Continuous Learning: 1. Stay informed about industry trends, algorithm updates, and emerging technologies in SEO and digital marketing. 2. Share knowledge with the team and contribute to the continuous improvement of digital marketing strategies. Qualifications: 1. Bachelor's degree in Marketing, Digital Marketing, or a related field. 2. Proven experience in SEO, digital marketing, and managing online campaigns. 3. Familiarity with SEO tools (e.g., SEMrush, Moz, Ahrefs) and web analytics platforms (e.g., Google Analytics). 4. Experience with paid advertising platforms, such as Google Ads and social media advertising. 5. Strong analytical skills and the ability to interpret data to make informed decisions. 6. Excellent written and verbal communication skills. 7. Creativity and a strategic mindset in developing digital marketing campaigns. Additional Requirements: 1. Certifications in SEO and digital marketing are a plus. 2. Portfolio showcasing successful digital marketing campaigns and SEO improvements.