Qualification: 1. Essential: Graduate With Post Graduate Degree/Diploma (2yrs Full Time) in Business Administration With Specialization in Marketing Management or Mass Communication. 2. Desirable: Knowledge of Media Industry & Brand Management.3. Age : Around 25-30 Years 4. Experience : Around 5 - 10 Years of Experience in Digital Marketing, Marketing Communication, Media Planning & Brand Management5. Gender : Female Responsibilities:1. Brand Strategy and Positioning - Develop and Implement Comprehensive Digital Brand Strategies to Enhance the Overall Positioning of the Brand.- Conceptualize and Execute the Annual Digital Marketing Calendar: Design and Execute Campaigns Across Various Media-both Organic and Paid.- Plan & Execute Digital Marketing Communication Initiatives Including Product Launches, Exhibitions, Campaigns & Events - Both for Internal & External Stakeholders- Developing Digital Support Programs for the Brand by Engaging Channel Partners, Specifiers (Architects), Etc.,2. Collateral Management - Ensuring All Digital Collaterals of the Brand Are Updated Regularly and Periodically Reviewing Their Available in All Markets.3. Creative Development - Lead the Conceptualization and Execution of Creative Campaigns Indigital Along With Marcom Team That Resonate With the Cohorts.- Collaborate With Creative Agency Teams to Develop Compelling Visual, Video and Written Content.4. Digital Activation on Key Platforms- Digital -driving Digital Presence for the Brand Including Website, Updating & Integrated Digital Campaigns Spread Across the Year.- Monitor and Analyse Performance Metrics to Optimize Platform Specific Strategies.5. Budget Management - Oversee and Manage Budgets for Digital Brand Communication Activities, Ensuring Cost-effectiveness.6. Performance Measurement - Establish Key Performance Indicators (Kpis) and Regularly Assess the Effectiveness of Digital Marketing Communication Initiatives.- Iterate Strategies Based on Data-driven Insights. Language: Tamil , English & Hindi (ref:updazz.com)
