Lead - SEO

Keka

  • Hyderabad, Telangana
  • Permanent
  • Full-time
  • 2 months ago
Location: HyderabadExperience: 8+ YearsDepartment: MarketingAbout the Role:We're looking for a hands-on and strategic Head of SEO with strong experience in search, content, and AI-driven growth. In this role, you'll lead all aspects of SEO-including traditional search, answer engine optimization (AEO), generative engine optimization (GEO), and AI automation. You'll shape how our content appears across Google, AI search platforms, and next-gen search tools.This is a key leadership position where you'll drive growth using smart automation, structured content, and data-backed decisions.What You'll Do:
  • Lead and scale our SEO strategy in all regions ( India, US & Middle East ) -technical, content, and off-page.
  • Build visibility across search engines, AI-powered tools (like Google SGE, Bing, Chatgpt, Perplexity), and voice assistants.
  • Use AI automation tools to research keywords, generate SEO-friendly content, and improve workflows.
  • Optimize content for AEO-answer boxes, featured snippets, and voice search.
  • Develop GEO strategies to increase presence on AI-driven results pages.
  • Use structured data and schema markup to improve content visibility.
  • Monitor SEO performance, search trends, and AI platform updates.
  • Collaborate with writers, developers, and designers to improve site architecture and content.
  • Manage external agencies or freelancers when needed.
  • Report on performance and growth KPIs regularly.
What We're Looking For:
  • 8+ years of experience in SEO, ideally in fast-paced digital teams.
  • Deep knowledge of on-page, technical, and off-page SEO.
  • Strong understanding of how AI and search are evolving (AEO, GEO, SGE).
  • Experience using tools like SEMrush, Ahrefs, Surfer, Screaming Frog, etc.
  • Comfortable working with AI tools to help speed up research, content creation, and audits.
  • Familiar with structured data, schema, and website crawling/indexing.
  • Strong analytical mindset-you know how to turn data into action.
  • Leadership skills with the ability to guide a team or external partners.
Nice to Have:
  • Experience in B2B SaaS
  • Experience with automation tools (e.g. Python scripts, Zapier, Make, APIs).
  • Basic understanding of HTML/CSS and how websites work.
  • Background in e-commerce, SaaS, or content-heavy platforms for multiple regions ( US, Europe, Middle East etc ).

Keka