Sr. Digital Marketing Executive
- India
- Permanent
- Full-time
- Strategic Planning & Execution (E-commerce Focus):
- Develop and implement comprehensive digital marketing strategies tailored to the USA e-commerce market, aligning with online sales goals.
- Conduct thorough market research and competitor analysis, particularly focusing on e-commerce trends and best practices.
- Create and manage digital marketing budgets, ensuring optimal ROI for online sales.
- Optimize product feed management.
- Campaign Management & Optimization (E-commerce Specific):
- Lead and optimize SEO, Meta Ads (Facebook & Instagram), and Google Ads campaigns to maximize online sales and achieve target KPIs, including conversion rates and average order value.
- Optimize campaigns for product listings, shopping feeds, and remarketing strategies.
- Analyze campaign data and provide actionable insights to improve e-commerce performance.
- Stay up-to-date with the latest e-commerce digital marketing trends and technologies.
- Team Leadership & Development:
- Lead, mentor, and motivate a team of digital marketing professionals with a focus on e-commerce.
- Delegate tasks effectively and ensure timely completion of projects related to online sales initiatives.
- Foster a collaborative and positive team environment.
- Stakeholder Communication & Reporting (E-commerce Focused):
- Provide regular updates on campaign performance, progress, and challenges, specifically related to e-commerce metrics.
- Communicate effectively with cross-functional teams, including merchandising and sales, to ensure alignment on e-commerce goals.
- Prepare and present detailed reports on key e-commerce metrics, such as conversion rates, revenue, and customer acquisition cost.
- USA Market Expertise (E-commerce Context):
- Demonstrate a deep understanding of the USA e-commerce landscape, including online consumer behavior, shopping trends, and regional differences.
- Ensure all e-commerce campaigns are compliant with USA market regulations and best practices.
- Minimum of 5+ years of experience in digital marketing, with a strong focus on the USA e-commerce market.
- Proven expertise in SEO, Meta Ads (Facebook & Instagram), and Google Ads campaign management, with a demonstrated track record of driving online sales.
- Strong understanding of e-commerce platforms (e.g., Shopify, WooCommerce, Magento), product feeds, and online merchandising.
- Strong understanding of digital marketing analytics and reporting tools (e.g., Google Analytics, Google Search Console, etc.), with a focus on e-commerce metrics.
- Excellent leadership, communication, and interpersonal skills.
- Ability to develop and implement strategic digital marketing plans for e-commerce.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Bachelor's degree in marketing, business administration, or a related