About the position:We are seeking a dynamic and results-driven Marketing Executive to join our team and play a vital role in the planning and execution of marketing strategies for managing online/offline campaigns, B2B events, content creation, and lead generation. The ideal candidate should have a background in marketing.Key Responsibilities:- Support and manage end-to-end execution of events, exhibitions, trade shows, and marketing activations.- Learn and assist in creating and executing integrated marketing campaigns.- Work closely with the events team to ensure seamless coordination between marketing initiatives and on-ground events.- Assist in the development and execution of social media and digital marketing campaigns across platforms (Meta, Google, LinkedIn, etc.).- Run and manage paid advertising campaigns, monitoring performance and optimizing for better ROI.- Work and prepare internal communication reports to align teams and stakeholders.- Support in developing promotional materials and marketing collateral for on-site and online use.- Aid in market research and audience segmentation to better target marketing efforts.- Collaborate with cross-functional teams to plan and execute promotional activities.- Support content creation for digital platforms including blogs, emails, social media posts, and website content. Utilize AI-based marketing tools and automation platforms to increase efficiency and output.- Analyze marketing campaign performance and suggest improvements using key data insights.- Provide regular reports on key marketing metrics and actionable insights to optimize future campaignsRequired Skills & Qualification:- Graduate with a degree in Marketing or a related field; MBA preferred.- Strong communication skills, both written and verbal.- Passion for marketing and eagerness to learn.- Team player with adaptability to a fast-paced environment.- Proficiency in MS Office; marketing tools familiarity is a plus.- Hands-on knowledge of AI tools (like ChatGPT, Canva AI, Jasper, etc.) to improve workflow and productivity (ref:updazz.com)