About RocketlaneRocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation.Our mission? To empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects, reducing chaos and boosting customer satisfaction across industries.We're a close-knit team of over 200 passionate professionals, all focused on building a product that teams love to use. Our journey has been fueled by $45M in funding from top investors, including 8VC, Matrix Partners, and Nexus Venture Partners India, and super angels like Gokul Rajaram, Girish Mathrubootham, and Clark Valberg, etc.Role overviewAs a Product Marketing Associate, you will work closely with our Product Management team and the GTM Teams (Marketing, Sales, and Success) to ensure the success of our products from acquisition to adoption. You will take a holistic view of the go-to-market strategy, identifying areas of opportunity and enabling effective communication of the product's value to the market. This role will require you to take ownership of the platform throughout a prospect and customer journey, enabling campaigns to reach the target market effectively.What you will doBuyer persona research - Conduct thorough buyer persona research - Identify target audiences' needs, pain points, and preferences to align product development with market demands. Competitive intelligence - Conduct in-depth competitive analysis to understand market trends and positioning. Utilize competitive insights to inform product differentiation and marketing strategies. Market, customer, and competitive analysis - Engage with prospective buyers to gather valuable feedback and insights on our products. Product and feature launches - Collaborate with cross-functional teams to take new features to prospects and customers, aiming to drive the success of the feature through new business opportunities or increased adoption. Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our organization in the market.This role is ideal for candidates who1)Have 1-3 years of experience as a SaaS Product Marketer.2)Exhibit a growth mindset, possess high agency, and always seek to learn about various facets of the business.3)Are well-rounded communicators, led by empathy, capable of effectively conveying ideas and enabling others to do their best work.4)Thrive in an innovative and agile environment; have a passion for collaborating with cross-functional teams.5)Have experience working with marketing teams and understand which channels to leverage to best position the product and maximize impact.Why Join us?At Rocketlane, we're all about building a great product and a great place to work. Here's why you'll actually look forward to Mondays:Impact and ownership: You won't just be another cog in the machine; here, you're more like a turbocharged engine part. Bring your ideas, make them happen.Work with the best: We're a team of passionate, quirky, and ridiculously talented people. Come for the work, stay for the memes.Celebrate wins: Whether we're hitting major milestones or celebrating new funding, we like to mix it up. From to team outings, we believe in celebrating big.Learn and grow: We're all about learning-and we're not just talking about the latest SaaS trends. You'll grow your career, pick up new skills, and maybe even learn to love Excel (or at least tolerate it).Flexibility and balance: While we love collaborating in the office five days a week, we know everyone has their own rhythm. That's why we offer flexibility around hours-so you can bring your best energy, whether you're an early bird or a night owl. Pajamas optional (at least outside the office).
