Growth Lead

Mumbai, Maharashtra
Permanent
Full-time

14 hours ago
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This role is for one of the Weekday's clientsSalary range: Rs 3000000 - Rs 5000000 (ie INR 30 - 50 LPA)Min Experience: 5 yearsLocation: MumbaiJobType: full-timeWe need candidates with more relevant B2C digital app/platform experience, specifically involving 0-1 / 1-10.RequirementsKey Responsibilities:1. Growth Strategy & Execution

Own end-to-end growth across acquisition → activation → retention → revenue
Design and execute growth experiments across channels
Build and scale product-led growth (PLG) loops

2. User Acquisition

Drive scalable acquisition via:

Performance marketing (Meta, Google, etc.)
Organic channels (SEO, content, ASO)
Partnerships (banks, fintechs, platforms)
Identify and unlock non-obvious growth channels

3. Activation & Retention

Improve onboarding and first-time user experience
Build lifecycle journeys (CRM, push, email, WhatsApp)
Drive engagement via:

Policy insights
Claims assistance
Risk alerts & nudges

4. Data & Experimentation

Define and track core growth metrics (CAC, LTV, retention, cohorts)
Run rapid A/B tests and iterate continuously
Build dashboards and insights to guide decisions

5. Cross-functional Collaboration

Work closely with Product, Tech, and Design to ship growth features
Partner with Founders on GTM and strategic initiatives

SkillsB2C digital app/platform experienceGrowth StrategiesBrand Marketing

Weekday AI