Key/Principal Objectives: (Business Development)1. Responsible for demand Generation activities / Sell Out support to depot team through CG contractors, Government clients2. Responsible for capability development of Contractor Relationship Officers (CRO) for handling contractors, Demand Generation & sell out activities through CG contractors3. Ensure regular engagement with CG contractors, enrolment of new contractors, revival of inactive contractors etc. Engagement - 50% of registered contractors buy month on month from ANI4. Deliver Value per contractor target as per defined norm5. Ensure timely communication about new products offerings and intervention to CG contractors.6. Ensure site leads qualifying as Professional sites are intimated to the respective Professional Sales Officer where such roles exist Key Accountabilities:Capability Development:1. Build capability of CROs for contractor management, Demand Generation & sell out activities through CG contractors. 2. Execute fixed training calendar for all CROs 3. Ensure and monitor contractor training through CROs.Administrative / Processes:1. Journey planning (self) using online PJP tool as per norms & adherence2. Ensure PJP compliance by CROs as per norms (ref:updazz.com)