Sr. SEO Specialist

• Responsible for maintaining all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, manage and supervise all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
• Developing creative digital marketing strategies to meet the decided target.
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
• Experience with SEO marketing and related tools.
• Strong SEO/SEM capabilities (imperative).
• Established capabilities in Google Analytics.
• Optimize copy and landing pages for search engine marketing.
• Create a report of competitor advertising links.
• Sound knowledge of Wordpress, MySQL, XHTML, CSS, Jquery and JavaScript.
• Improving the usability, design, content and conversion of the company website.
• Review and suggest new technologies and keep the company at the forefront of developments in digital marketing.
• Good experience in creating content and copy for the online mediums including blogs, websites, infographics, online videos, competitions, and social media campaigns. Impeccable spelling and grammar.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
• 4+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
• BE(CSE/IT), M.Sc, MCA degree.
• Knowledge of HTML/CSS and website administration.
• Excellent communication skills.
• Strong time management skills.
• Must be a good team player.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

VAP Group