Manager - Digital Marketing - Advertising Firm (3-6 yrs) Pune (Online/Digital Marketing)
Pune, Maharashtra
Permanent
Full-time
1 month ago
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.- Work with creative and marketing teams to test strategies and innovation.- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.- Lead the digital and ads team to meet KPI's- B2B & B2C lead generation through SEM and SMM ( Linkedin ads and business manager advertising)- Good hands on Social Media Marketing (SMM/SMO)- Projecting Monthly/Yearly Leads & Budget.- Keyword Research & Analysis for SEM.- Create customized reports in Google Analytics & Web CEO.- Personal accountability and ownership of work becoming the subject matter expert.- Manage internal analytical and auditing tools to track the performance regularly.- Work closely with Design & Development team members to achieve goals successfully.- Research and analysis of all available tools to improve SEO Performance.- Analyze new updates and algorithms related to SEO/SEM and make changes in system accordingly.- Identify the requirements for fulfilling the targets of lead generation & ROI.- Track ROI on weekly/monthly and yearly basis- Good knowledge about optimizing AMP pages.- Design strategy for Dynamic content and meta tags optimization.- Excellent experience & knowledge of Google Analytics, Google AdWords, Google Search Console, Web CEO and other auditing/analysis tools.- Good experience working on the latest technologies in the Market (Eg. AMP pages, Schemas, OG tags, Reach Snippets etc.)- Good understanding and experience of using Schema & Structure data on website.- Strong written and verbal communication skills (ref:updazz.com)