Manager Music Communities and Culture India
Spotify
- Mumbai, Maharashtra
- Permanent
- Full-time
- Expand Music Communities by identifying culture/trends in listeners.
- Take the lead in building the organizational understanding of cultural trends, music genres and music consumption trends in the Indian market
- Build cross-functional music programs of Spotify around these genres and trends
- Lead the outreach and engagement with the community for these genres and interest groups
- Quantify and analyse music fandom (artists, genres, languages etc.)
- Develop insights into fan behavior, trends, etc. In the Indian market
- Devise ways to leverage fandom to drive listenership growth - 'The Fandom led Growth Flywheel'
- Leverage Spotify global fandom resources to Engage and grow fan communities
- Build the partnerships' strategy for a deeper connect with the Indian music fans and music culture, through music events and other live spaces
- Create and Build fandom monetisation opportunities: Listeners/ Subs and Brands
- Build and implement initiatives to engage across artists, fans, and Spotify - leverage fandom to drive subs revenue in the India market
- Work with sales teams to help advertisers engage deeper with music and fans.
- Prepare proposals for customized creative solutions
- Prepare business case (analytics, metrics etc.) for brands to associate with Spotify's existing IPs/ properties and ensure implementation of these solutions. Prepare post-evaluation of these solutions
- Create fandom monetisation opportunities: Brands
- Work with sales teams to help advertisers engage deeper with music and fans.
- Prepare proposals for customized creative solutions
- Prepare business case (analytics, metrics etc) for brands to associate with Spotify's existing IPs/ properties
- Ensure implementation of these solutions; prepare post-eval
- Maximum of 10 years of experience in marketing, music and/ or other consumer facing roles
- You have a successful track record of delivering user growth through building communities in India
- You have experience in marketing, and have a deep understanding of digital and content marketing
- Solid understanding of the Indian music ecosystem. You have great attention to detail and the ability to see the end game of each business opportunity
- Strong analytics, presentation and communication capabilities
- Experience working in a dynamic, ever-changing environment with a track record of results and a collaborative approach, working with all levels of management (externally and internally) and communicating cross-functionally in a structured and clear manner to influence outcomes
- Strong propensity to take initiative and grow with change
- This role is based in our Mumbai office.