About NxtWave NxtWave is one of India's fastest-growing Ed-Tech startups. NxtWave is revolutionizing the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs. NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised 275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital and marquee angels , including founders of some of India's unicorns. NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as ' The Greatest Brand in Education' in a research-based listing by URS Media, a leading international media house. By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes. NxtWave now has paid subscribers from 450 + districts across India. In just 2 years, CCBP 4.0 learners have been hired by 1300 + companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more. Scale at which we operate on tech level (as on July 22) 370 Cr+ learning minutes spent 69 Cr+ Code Runs 4.2 Bn. + API Requests Handled by our servers Know more about NxtWave: https://www.ccbp.in Read more about us in the news - Economic Times | CNBC | Yourstory | VCCircle Job Overview: We are seeking a talented and experienced Social Media Expert to join our dynamic Branding team. As a Social Media Expert, you will play a key role in planning and executing effective social media strategies to enhance our brand's online presence. The ideal candidate should have 2-3 years of experience in social media management and a deep understanding of various social media platforms and trends Skills and Qualifications: 2-3 years of experience in social media management, preferably in a fast-paced marketing or agency environment. Strong understanding of various social media platforms, their algorithms, and best practices for content optimization. Proven experience in developing and executing successful social media campaigns. Excellent written and verbal communication skills, with the ability to create engaging and persuasive content. Strong analytical skills, with the ability to interpret data, track performance metrics, and derive actionable insights. Ability to work independently and manage multiple projects simultaneously, while adhering to deadlines. Up-to-date knowledge of digital marketing trends, social media regulations, and industry best practices. Should have excellent time management, and planning skills and can adhere to strict schedules and deadlines Data-driven and proven ability to analyze data for insights and experience with reporting Assist in the planning and implementation of everyday and long-term social media campaigns. Key Responsibilities: Develop and implement social media strategies to drive brand awareness,and engagement Manage and optimize social media accounts across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Create and curate compelling and shareable content, including text, images, and video, with the team, that aligns with the brand's voice and resonates with the target audience. Monitor social media channels, respond to comments and messages, and engage with the online community in a timely and professional manner. Stay updated with the latest social media trends, tools, and best practices, and recommend innovative strategies to improve campaign performance. Conduct social media audits and competitive analysis to identify areas for improvement and capitalize on opportunities. Collaborate with the content team to develop and execute a content calendar that aligns with marketing objectives and maintains a consistent brand identity. Analyze social media metrics and generate reports to evaluate the effectiveness of campaigns, track KPIs, and provide actionable insights for future strategies. Stay informed about industry trends, emerging platforms, and new social media features to leverage in campaigns. Monitor and manage paid social media campaigns, including budget allocation, targeting, optimization, and performance analysis. . Good to have Basic graphic design skills to create visually appealing social media assets. Familiarity with SEO principles and their application in social media strategies. Knowledge of video editing software for creating short-form video content. Understanding of influencer marketing and experience in managing influencer collaborations Job Overview Location: Hyderabad Job Type: Full time Work: Office