Sales guys are not eligible for this position SYSKA LED LIGHTS Urgently require candidates for following position :- Regional Mktg Executive ( Incharge of Entire Western India) (Sales guys are not eligible for this position You must purely be in BTL (Below the Line) Activities / Advertisements/ Sales Promotional Activities / Trade Marketing etc. Posting at PUNE Head Office (at SYSKA HOUSE, Viman Nagar. Near Lemon Tree Hotel / Maruti Nexa Showroom off New Airport / Symboisis Road) CTC: 5 to 6 lacs Broader JOB DESCRIPTION: Trade marketing, Retail Marketing, BTL Activities Detailed Job Description Responsible for Brand & Product Promotional Strategy Execution ( BTL Activities) market wise to provide adequate marketing support to each Business, branch and region so that they achieve their overall Marketing/Brand Objectives and business target. Coordinating along with the Marketing Head to get feedback of local markets and accordingly execute Promotional ATL/BTL/On Ground activities/activations in closed coordination with State Heads. Coordinating with all branches & providing necessary support to achieve their target. Doing special activity in Club house, Societies & Corporate for on the spot registrations. Spearhead participation in events & exhibition, dealer engagement programs &effectively leverages these platforms to facilitate sales growth. Responsible for coordinating with local agencies/national agencies for the execution of the Promotional plan which includes coordinating for best quotes, coordinating for creatives, coordinating for monitoring etc. Responsible for executing the Promotional plans for New Product Launch through Marketing Head to give initial boost in the business of the Product. Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions. Streamlining the vendors and setting up processes. Effective negotiation to get the best possible deals. Responsible to ensure satisfactory execution of all strategic marketing plan and streamlining all the promotional activities to develop the business to achieve target of all products Maintain strong control over all vendors and all activities should be properly executed Pre-planning of all activities should be done well in advance so that all the activities are implemented in time. Prepare month & Business Road Map specific marketing calendar for pre-planning the activities. Responsible for checking progress reports with State Heads and accordingly guide them to take best out of them. Keeping records of all the marketing related issues Market mapping & completion tracking, sharing market intelligence with higher management. In-branch Branding, External branding & Glow Sign Boards coordination with CO-Team to ensure quality output from the Vendors. Creation & execution of monthly marketing plan on a category wise axis LED, Gadget Secure & accessory. Designing and executing local events/calendar post approval to ensure maximum customer participation as well as achievement of pre-determined objective of the promotion Drive BTL campaigns segments wise across targeted geographies. Coordinating with all branches & providing necessary support to achieve their target. Responsible for new product launches & product placement in key retail outlets. Identification & roll out of exclusive brand outlets called LED lounges. Lead corporate Tie-up from cross promotional activities and barter deal opportunities with Mall, Multiplex, Retail super market chain, Hotels. Implement promotional activities intended to increase footfall at store level & subsequent conversation. Vendor management Creating strong network of vendor & monitoring timely execution of projects. Stakeholder management Collaborate with cross functional teams to effectively promote our portfolio in target markets. Company Profile The whole group is worth Rs. 10K Crores annual turnover. The Group is into SYSKA LED Lights, Fans, Wire and Cables, Syska Personal Care Products, Home Appliances, Mobile Handsets, Real Estate Business, Syska Infotech (into Printing of Government Securities and Banks - continuous stationery cheque books) etc. The company is going for the listing on NSE / BSE very soon. For detailed company profile, please visit : www.syska.co.in If interested, Please MAIL YOUR CV to BOTH below-mentioned email IDs (with Following Information :- Your Current Location.. Your Current Annual CTC Rs.. lacs Have you been involved in any of these Activities Like - Trade marketing, Retail Marketing, BTL (Below the Line) Promotional Activities.. Please specify. [HIDDEN TEXT] with a cc to [HIDDEN TEXT] HR Team Meet Jethwa 8369029404 If above numbers are not reachable, then please contact at belowmentioned contact:- ANAND SAGAR [HIDDEN TEXT] LinkedIn: https://www.linkedin.com/in/dr-anand-sagar-phd-hrm25127545/